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Red Cross Sells Local Landmark and Moves Chapter Headquarters

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Los Angeles, February 2, 2018 — Today, the American Red Cross Los Angeles Region announced it has sold the John S. Cravens Estate, its headquarters for the San Gabriel and Pomona Valleys Chapter and one of the largest and most significant architectural treasures in the prestigious community of Pasadena, Calif., to Terrence Flannery and Michael Feinstein, entertainer, and Principal Pops Conductor for the Pasadena Symphony.

“We are thrilled that we have met the needs of the community by finding buyers whose intent is to honor the heritage and beauty of the mansion,” said Veronica Garcia-Davalos, executive director of the Red Cross’ San Gabriel and Pomona Valleys Chapter. “The buyers appreciate the historic nature of the estate and intend to add their own chapter to the estate’s history.”

An extensive evaluation of Red Cross operations and the current and future humanitarian needs of the region determined that it was necessary to sell the Cravens Estate to better align Red Cross real estate holdings with its mission requirements, which will improve service to both the local community and throughout Los Angeles County. The money made from the sale of the Cravens Estate will strengthen Red Cross facilities, operations, and services throughout the region, including in the City of Pasadena. 

“This was a bittersweet decision to sell the mansion that was so graciously donated by the Zervos family to the Red Cross in 1962,” said Garcia-Davalos. “The Cravens Estate will always remain a large part of Red Cross history and we are extremely grateful for the generosity and support of donors, volunteers and the local community. While we are leaving this beautiful property, we are not leaving Pasadena and remain committed to our work in this community.”

Since 1914, the Red Cross has provided disaster preparedness and relief and other humanitarian services in Pasadena and throughout the San Gabriel Valley. Over the next few months, the Red Cross will be enhancing its other existing building in Pasadena (133 N. Altadena Drive) and its Arcadia facility (376 W. Huntington Drive), which will become the new San Gabriel and Pomona Valleys Chapter headquarters. Red Cross resources previously located at the mansion have already been moved to these sites and other nearby locations to ensure continued effective service for local residents. 

The mansion has been a filming location for TV shows and movies for decades and will remain a staple of the architectural community. The Red Cross looks forward to continued service to the City of Pasadena and expresses deep gratitude to the City for its long and lasting relationship. 

Josie Tong and Gretchen Seager of Sotheby’s International Realty represented the Red Cross in the sale. Tong and Seager are generously donating 100 percent of their commissions to the Red Cross. Tong is the Chair of the American Red Cross Tiffany Circle for the Los Angeles Region and a former board member of the Red Cross Santa Monica Bay Chapter. Mr. Feinstein and Mr. Flannery were represented by Dorothy Carter and Michael Orland of Keller Williams, Los Feliz.

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About the American Red Cross: 

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCrossLA