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American Red Cross of San Diego/Imperial Counties’ Fiscal Year in Review

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American Red Cross of San Diego/Imperial Counties’ Fiscal Year in Review

SAN DIEGO – July 11, 2017 – The American Red Cross of San Diego/Imperial Counties operates with the mission to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. Over the 2017 fiscal year (July 1, 2016 – June 30, 2017), the following key programs and services were provided throughout the region which covers all of San Diego and Imperial Counties as well as American Samoa:

Disaster Services:

- Responded to 321 incidents – the vast majority (73.5%) were home fires

- Served 444 families including 1,225 individuals

- Installed 4,682 free smoke alarms and replaced 207 smoke alarm batteries in 1,417 homes as a part of the Home Fire Campaign to reduce deaths and injuries in home fires

- Provided canteen services 31 times to 2,111 first responders and 163 evacuees

- Gate Fire Response – opened canteen service at the temporary evacuation points and transitioned to a shelter at Otay Ranch High School, which provided for the immediate needs of those displaced including food, water, emotional support, health services and more. The San Diego Humane Society partnered with us to open a shelter for the pets of those displaced

Services to the Armed Forces:

- Provided services to 41,084 military members and spouses

- Conducted 120 “Get to Know Us Before You Need Us” briefings, 18 preparedness briefings and 20 resiliency workshops – fulfilling 100 percent of command requests

- Services to the Armed Forces caseworkers conducted family follow up on 2,218 emergency cases for the San Diego Region

- Provided over 1,000 Hug-a-Hero Dolls to young children of deployed parents


- The annual Shelter of Hope campaign ran from May 1-8 (with “overtime” May 9-15) to raise $4,000 beyond the $500,000 goal. The mock disaster shelter traveled throughout San Diego County to raise funds and awareness for local disaster relief efforts

- The 2018 Shelter of Hope is scheduled again for May 1-8, 2018


- Local Red Cross services were supported by volunteers who spent a total of 95,312 hours this year to aid the Red Cross mission.

- The 2017 Volunteer of the Year is Mary Richardson. Mary volunteers in both the Disaster Services and Development departments. She is a Disaster Action Team member (responding to disasters at a moment’s notice) and Disaster Duty Officer (monitoring and receiving calls for assistance locally and from national Red Cross dispatch, coordinating local Red Cross response). Mary is a leader in Mass Care, is learning about casework and works continuously on the national shelter system database to ensure that contact information is always up-to-date. She assists with special events and projects, making herself available whenever needed. She mentors new volunteers and her organizational skills and meticulous quality control are invaluable.

Women, Infants & Children (WIC) Program:

- A total of 103,208 women, infants, and children received nutrition counseling and support · For more than 40 years, the local Red Cross has administered the WIC program in San Diego County. WIC is a supplemental nutrition assistance program that provides families in the most vulnerable communities with access to nutrition education, breastfeeding support, community resources, and groceries.

Regional CEO Bill Earley will step down this month to take on a leadership opportunity with another organization. Earley has served in this position for three years and his last day will be Friday, July 14. Local Red Cross Board member Charlene Zettel will serve as the interim regional CEO until a replacement CEO selection is made.

Upcoming Events:

Real Heroes Awards Breakfast – Friday, September 29

- A community celebration aboard the U.S.S. Midway Museum honoring local individuals and organizations who’ve made a commitment to creating safer, stronger communities and providing help when disaster strikes. Nominations for awards are accepted through July 21.

- More information and the event and nomination forms are available at

Sound the Alarm. Save a Life. – Saturday, October 7

- Seven times a day, someone in this country dies in a home fire. Most fires occur in homes that lack working smoke alarms, which can cut the risk of death by half.

- We’re hitting the pavement to Sound the Alarm and install free smoke alarms – 1,000 alarms in one day on October 7 in Logan Heights o More information about the American Red Cross Home Fire Campaign and Sound the Alarm installation event (including how to donate or volunteer) is available at

For more information about the American Red Cross of San Diego/Imperial Counties, please visit

About the American Red Cross of San Diego/Imperial Counties 

The American Red Cross of San Diego/Imperial Counties is the most trusted community service organization in education, preparation and response to natural disasters and human emergencies. With the public’s ongoing support, we provide lifesaving preparedness training; disaster relief services; services to deployed military personnel and their families, and nutritional counseling through our Women, Infants and Children (WIC) program. Through Prepare San Diego, a four-year regional resiliency initiative, the Red Cross brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or connect with us on Facebook and YouTube and Twitter.

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