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American Red Cross of San Diego/Imperial Counties Kicks Off Annual Shelter of Hope Event on May 1

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SAN DIEGO, April 25, 2017 — When disaster strikes, relief cannot wait. Families need shelter, food, water, first aid and emotional support. They need the American Red Cross. On Monday, May 1, the American Red Cross of San Diego/Imperial Counties will kick off the annual Shelter of Hope campaign, which brings awareness to the vital services the Red Cross provides in the community with the help of compassionate volunteers and generous supporters.

As part of the campaign, Regional Red Cross CEO Bill Earley will be joined in a simulated disaster shelter by community leaders and partners as they travel all over San Diego County to raise awareness and funds for the local Red Cross.

Earley and other participants will remain in the simulated shelter until this year’s $500,000 fundraising goal is reached.  In June 2016, Earley spent 16 days and nights living in a mock shelter to simulate the experience of being displaced from his home in an emergency. The effort raised over $430,000 for local disaster relief.

“When disasters strike, people need help. It takes the whole community – including the Red Cross – to get them back on their feet and we want to make sure that happens quickly,” said Bill Earley, CEO of the American Red Cross of San Diego/Imperial Counties. “Locally, the Red Cross responds to one disaster almost every 24 hours. We rely on donations to support the many people we help every day. We encourage everyone to get involved by donating or visiting one of our Shelter of Hope stops throughout the county.”

Shelter of Hope was developed in San Diego as a way to draw awareness and raise funds toward fulfilling the Red Cross mission of preventing and alleviating human suffering in the face of emergencies – from wildfires to home fires and so much more. It costs an average of $550 to help one family of three recover from a disaster. The American Red Cross of San Diego/Imperial Counties has already assisted nearly 400 families in almost 250 disasters over the past 10 months.

Shelter of Hope kicks off on the morning of May 1 at San Diego Gas & Electric’s headquarters in Kearny Mesa (8326 Century Park Court, San Diego, CA 92123). Each day has a different theme and activities to go along with the opportunity to see the mock shelter and learn about the mission of the American Red Cross and disaster preparedness.

Red Cross Shelter of Hope Schedule: May 1-8, 2017

May 1: SDG&E | Kearny Mesa (8326 Century Park Court, San Diego, 92123)

  • SDG&E Senior Vice President of Electric Operations and American Red Cross San Diego/Imperial Counties Chapter Board Chair Dave Geier will spend the first night in the Shelter of Hope

May 2: Circle K | Rancho San Diego Towne Center (2903 Jamacha Road, El Cajon, 92019)

  • Learn about home fire preparedness and check out a fire truck on display

May 3: Rancho Coastal Humane Society | Encinitas (389 Requeza Street, Encinitas, 92024)

  • PetFest – learn about pet preparedness and first aid, meet adoptable dogs and cats

May 4: American Red Cross of San Diego/Imperial Counties | Kearny Mesa (3950 Calle Fortunada, 92123)

  • May the Fourth be with You – movie marathon and lunchtime food truck festival

May 5: Old Town Market | Old Town, San Diego (4010 Twiggs Street, San Diego, 92110)

  • Cinco de Mayo in Old Town – special tours of the Wells Fargo Museum and a Zumba class

May 6: Hometown Buffet | Chula Vista (651 Palomar St, Chula Vista, 91911)

             LakeFest 2017 | Pop-up location at Mountain Hawk Park, (Lake Crest Drive, Chula Vista, 91915)

  • Family Preparedness Day – learn about child safety, enjoy face painters and a lot of fun in the parking lot of Hometown Buffet on Palomar Street. Visit the American Red Cross booth in between the bands at LakeFest

May 7 & 8: USS Midway Museum | San Diego Harbor (910 N Harbor Drive, San Diego, 92101)

  • Participate in a blood drive and make cards for service members at the USS Midway – and celebrate World Red Cross day with us on May 8!

Shelter of Hope would not be possible without the generosity of donors and official sponsors, including: AT&T, Beta, Crux Subsurface Inc., GKN Aerospace, SDG&E, USS Midway Museum, Walmart, Wawanesa Insurance and Wells Fargo.

Follow Bill on Twitter @BillEarleySD for his own updates and use #ShelterOfHope to join the conversation online. Be sure to also follow @SDICRedCross and find more updates via the chapter’s Facebook page (

More information on Shelter of Hope is available at and online donations can be made at

About the American Red Cross of San Diego/Imperial Counties

The American Red Cross of San Diego/Imperial Counties is the most trusted community service organization in education, preparation and response to natural disasters and human emergencies. With the public’s ongoing support, we provide lifesaving preparedness training; disaster relief services; services to deployed military personnel and their families; and nutritional counseling through our Women, Infants and Children (WIC) program. Through Prepare San Diego, a four-year regional resiliency initiative, the Red Cross brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle.  The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or connect with us on Facebook and YouTube and Twitter.

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