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Local Red Cross CEO to Live in Mock Disaster Shelter for 'Shelter of Hope' Fundraising Campaign

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On Thursday, June 2, local Red Cross CEO Bill Earley begins his stay in a simulated disaster shelter as it travels throughout San Diego County this weekend.

The effort, called Shelter of Hope, is being used to raise funds for local disaster relief, while also bringing awareness to the vital services the Red Cross provides in the community with the help of compassionate volunteers and generous supporters.

When disasters strike, people need help. It takes the whole community- including the Red Cross- to get them back on their feet and we want to make sure that happens quickly,” said Bill Earley, CEO of the American Red Cross of San Diego/Imperial Counties. “Last year we raised over $150,000 in support of our mission. This year we encourage everyone to get involved by donating or coming out to a Shelter of Hope event.”

Locally, the Red Cross responds to an average of one disaster every 24 hours. Shelter of Hope was developed as a way to help draw attention to the Red Cross and showcase just how crucial donations are to ensuring the Red Cross mission of preventing and alleviating human suffering in the face of emergencies- from wildfires to home fires and so much more.

The four-day long Shelter of Hope event kicks off of on the morning of June 2 at Red Cross headquarters (located at 3950 Calle Fortunada, San Diego, 92123). Festivities will be open to the public starting at 6 a.m. and include the chance to visit Bill in the shelter, participate in hands-on CPR training with Red Cross experts, take part in chapter and disaster response vehicle tours, enter giveaways and more. Attendees will also get a preview of a benefit concert with local performer Lee Coulter.

New this year is a Benefit Concert hosted by Sycuan Casino. The evening of fun features Dustin Nickerson - Average Comedy, Lee Coulter and six-time San Diego Music Awards winner Cash'd Out! For tickets or more details, visit:

Red Cross Shelter of Hope Schedule

  • Thurs., June 2: KICKOFF EVENT at Red Cross Headquarters 3950 Calle Fortunada, San Diego, 92123

  • Friday, June 3: Benefit Concert at Sycuan 5485 Casino Way, El Cajon, 92019

  • Saturday, June 4: San Diego County Fair 2260 Jimmy Durante Boulevard, Del Mar, 92014

  • Sunday, June 5: Rock ‘n’ Roll Marathon Downtown San Diego, 92101 

Follow Bill on Twitter @BillEarleySD for his own updates and use #ShelterOfHope to join the conversation online. Be sure to also follow @SDICRedCross and find more updates via the chapter’s Facebook page (

Those interested can also find more information about Shelter of Hope at