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Red Cross Kicks Off Annual Shelter of Hope Event

American Red Cross of San Diego/Imperial Counties Kicks Off Annual Shelter of Hope Event on June 1 
Local Red Cross CEO to stay in mock disaster shelter to raise funds and awareness for local disaster relief 

SAN DIEGO, May 22, 2018 — On Friday, June 1, the American Red Cross of San Diego/Imperial Counties will kick off the annual Shelter of Hope campaign. Local Red Cross CEO Sean Mahoney will live in a simulated disaster shelter until $500,000 is raised. 

Last year, Shelter of Hope raised more than $500,000 for local disaster relief, topping $504,000 on the 15th day. This year, with the help of $250,000 in matching funds to multiply donations that come in throughout the campaign, the local Red Cross hopes to reach the $500,000 fundraising goal in five days. 

“Living in the Shelter of Hope without the comforts of home replicates a small portion of what displaced families go through during a disaster,” said Sean Mahoney, CEO of the American Red Cross of San Diego/Imperial Counties. “Shelter of Hope also demonstrates our commitment to serving our community 24 hours a day. When the Red Cross is needed, our volunteers answer the call.” 

Shelter of Hope was developed in San Diego to draw awareness and raise funds toward fulfilling the Red Cross mission of preventing and alleviating human suffering in the face of emergencies – from wildfires to home fires and so much more. As of mid-May, the American Red Cross of San Diego/Imperial Counties has already assisted nearly 280 families in more than 130 disasters this year. 

“Our Shelter of Hope is special because the funds raised through this event will help support local disaster relief,” said Dave Geier, board chair of the local Red Cross and senior vice president of San Diego Gas & Electric. “We respond to about one disaster every 24 hours and everyone who donates to or visits us at the Shelter of Hope is helping to support neighbors in need.” 

Shelter of Hope kicks off on the morning of June 1 at the American Red Cross of San Diego/Imperial Counties headquarters in Kearny Mesa (3950 Calle Fortunada, San Diego, 92123). Each day has a different location, theme and activities along with the opportunity to learn about disaster preparedness and the mission of the American Red Cross. 

New this year, Shelter of Hope will be housed out of a local Red Cross emergency response vehicle, which is used to provide services in the community. In the aftermath of a large-scale disaster, these emergency response vehicles are loaded with relief supplies to be provided to affected families.  

Red Cross Shelter of Hope Schedule: June 1-5, 2018 

June 1: American Red Cross of San Diego/Imperial Counties | Kearny Mesa (3950 Calle Fortunada, 92123)
Kick-off Shelter of Hope by learning about Red Cross lines of service and play games, win prizes, listen to live music and delight in lunchtime food trucks. 

June 2: Del Mar Fairgrounds | Del Mar (2260 Jimmy Durante Boulevard, Del Mar, 92014)
Find shelter from the sun and enjoy a space to relax, learn family disaster preparedness skills and spend some time with our energetic youth volunteers. 

June 3: Liberty Station | Point Loma (2820 Historic Decatur Road, San Diego, 92106)
Join us for preparedness activities in the morning near the Rock Church followed by lunchtime fun and an afternoon of military appreciation with our Service to the Armed Forces team. 

June 4: Petco Park | Downtown San Diego (100 Park Blvd, San Diego, CA 92101)
Spend a day at the park with us, enjoy games, music and activities with a highlight on youth preparedness. We will end our day with our annual Volunteer Appreciation Awards at the Padres game. 

June 5: Old Town Market | Old Town, San Diego (4010 Twiggs Street, San Diego, 92110)
It’s Taco Tuesday! With a wellness and nutrition theme throughout the day, we will also hold an exciting “Taco Throwdown” and have a special Red Cross exhibit at the Wells Fargo Museum. 

Shelter of Hope would not be possible without the generosity of anonymous donors who are providing the $250,000 matching funds and our sponsors, including: San Diego Gas & Electric, Wells Fargo, AT&T, Barona Resort & Casino, Cox Communications, U.S. Bank, Wawanesa Insurance, Bank of America, Beta Engineering and the San Diego Business Journal. 

Follow Sean on Twitter @SeanMahoneySD for his own updates and use #ShelterOfHope to join the conversation online. Be sure to also follow @SDICRedCross on Twitter and find more updates via the region’s Facebook page (facebook.com/SDRedCross). More information on Shelter of Hope is available at redcross.org/shelterofhope and online donations can be made at crowdrise.com/shelterofhope. 

About the American Red Cross of San Diego/Imperial Counties 

The American Red Cross of San Diego/Imperial Counties is the most trusted community service organization in education, preparation and response to natural disasters and human emergencies. With the public’s ongoing support, we provide lifesaving preparedness training; disaster relief services; services to deployed military personnel and their families; and nutritional counseling through our Women, Infants and Children (WIC) program. Through Prepare San Diego, a regional resiliency initiative, the Red Cross brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org/sandiego or connect with us on Facebook and YouTube and Twitter. 

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