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Shelter of Hope Campaign Enters "Overtime"

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SAN DIEGO, May 9, 2017 — When disaster strikes, relief cannot wait. Families need shelter, food, water, first aid and emotional support. They need the American Red Cross. The American Red Cross of San Diego/Imperial Counties held its annual Shelter of Hope campaign from May 1-8, 2017. The simulated disaster shelter visited seven different San Diego County locations in eight days to raise awareness and funds for the local Red Cross.

A total of $355,587 was raised during the weeklong campaign, just under $150,000 short of the $500,000 goal. Local community leaders and partners stayed individual nights in the mock disaster shelter throughout the seven nights in the initial campaign dates; however the Shelter of Hope campaign has now entered “overtime.” 

Regional Red Cross CEO Bill Earley will remain in the simulated shelter until this year’s $500,000 fundraising goal is reached.

“We had thousands of people see the Shelter of Hope mock disaster shelter over the past week and we are so proud of the progress that we made in our campaign so far, but we are still trying to bridge the gap to reach our financial donation goal,” said Bill Earley, CEO of the American Red Cross of San Diego/Imperial Counties. “Just as families who are affected by a disaster aren’t necessarily able to return home right away, I will be replicating a fraction of their experience by staying in the mock disaster shelter until we raise $500,000. The money raised during this campaign will make it possible for us to continue providing hope to those affected by disasters.”

Shelter of Hope was developed in San Diego as a way to draw awareness and raise funds toward fulfilling the Red Cross mission of preventing and alleviating human suffering in the face of emergencies – from wildfires to home fires and so much more.

Locally, the Red Cross responds to one disaster almost every 24 hours and relies on donations to support the many people receiving assistance each day. It costs an average of $550 to help one family of three recover from a disaster. Since July 1, 2016, the American Red Cross of San Diego/Imperial Counties has already assisted 435 families in 266 different incidents.

Follow Bill on Twitter @BillEarleySD for his own updates and use #ShelterOfHope to join the conversation online. Be sure to also follow @SDICRedCross and find more updates via the chapter’s Facebook page (

Please visit for more information on Shelter of Hope or to make an online donation.