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American Red Cross Ramps Up Campaign To Save Lives with Smoke Alarms

One Day to Install 1000 Smoke Alarms

Sacramento, CA – Monday, November 23, 2015 The American Red Cross home fire campaign continues in Sacramento and across the country to reduce deaths and injuries from home fires by 25 percent over the next five years.

Christmas Eve and Christmas Day are two of the top three days for cooking fires, according to the National Fire Protection Association, which makes this campaign even more important this month. That is why the American Red Cross Gold Country region is holding the “Goal 1000” event scheduled for Saturday December 5.

During Goal 1000, local Red Cross volunteers will be canvassing 17 neighborhoods in Sacramento to install smoke alarms in homes that need them or checking the alarms to make sure they have batteries and are in working order.  Volunteers will also assist community members by teaching them how they can plan their two-minute fire drill should a fire erupts in their home. The Sacramento Metro Fire and the Sacramento City Fire departments are partnering with the Red Cross during this important canvassing event.

“Smoke alarms cuts the risk of someone dying from a home fire in half, so we’re joining with  groups from across our community  to install them,”  said, Gary Strong, CEO of the American Red Cross Gold Country Region. “We also will be teaching people how to escape from home fires.”


This is no ordinary canvassing event; our region has set the hefty goal to install 1000 smoke alarms to households in areas we know have a high number of home fires. We are still recruiting volunteers to help canvass, install and educate.


Seven times a day someone in this country dies in a fire. The Red Cross campaign focuses on joining fire departments and community groups nationwide to install smoke alarms in communities with high numbers of fires and encouraging everyone to practice their fire escape plans.


People of all ages are vulnerable to home fires. During the course of this campaign, the lives saved included a two-month-old baby, a 73-year-old grandmother, and 11 members of an extended New Orleans family by new smoke alarms that the Red Cross and our partners installed. 

The Home Fire Campaign is a multi-year effort to reduce the number of home fire deaths and injuries by 25 percent. Working alongside fire departments and community groups across the country, the Red Cross and its partners have installed more than 125,000 smoke alarms in nearly 2,400 cities and towns.

Launched across the country in October 2014, the Red Cross and more than 1,900 local partners and 40 national partners have:

  • Saved 28 lives in six states (Georgia, Indiana, Ohio, Louisiana, South Dakota and Texas)
  • Installed more than 125,000 smoke alarms in nearly 2,400 cities and towns
  • Reached more than 485,000 people with safety information, including more than 311,000 youth
  • Visited more than 63,000 homes 50 states and 3 territories


PG&E and the American Red Cross have long been partners working together to provide residents and communities with emergency preparedness training and education to help build  more resilient communities in California.  Our joint focus is on home fire prevention and we are partnering to reduce the number and the impact of fire incidents.  The goal is to train and prepare families with the knowledge and tools to avoid devastating home fires.  Home canvassing events will educate residents about risks and to provide and install smoke detectors and educational material.


It is estimated that someone may have only two minutes to get out after a fire starts in their home. As part of the campaign, the Red Cross is also asking every household in America to take two simple steps that can save lives: check their existing smoke alarms and practice fire drills at home. Every family should develop a fire escape plan, and practice it.

GET INVOLVED People can visit to find out more about how to protect themselves and their loved homes from fire or contact their local Red Cross to find out about smoke alarm installation events in their community.

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. The Gold Country Region serves a twenty-four county territory including Alpine, Amador, Butte, Calaveras, Colusa, El Dorado, Glenn, Lassen, Modoc, Nevada, Placer, Plumas, Sacramento, San Joaquin, Shasta, Sierra, Siskiyou, Stanislaus, Sutter, Tehama, Trinity, Tuolumne, Yolo, and Yuba counties. For more information, visit or follow us on Twitter @RCSierraDelta and @RedCrossNECal.