New Program to focus on life-saving emergency preparedness; health and safety information
WASHINGTON (Tuesday, March 15, 2016) — The American Red Cross and The Weather Channel television network – two of America’s most trusted brands – announce an exciting new partnership - Weather Red Report - which will premiere on AMHQ Weekend, The Weather Channel weekend morning show.
Weather Red Report premieres on Sunday, March 20, 2016, at 8:40 a.m. (ET). The Weather Red Report is a weekly news segment that will focus on weather and emergency preparedness, home fire prevention, Red Cross disaster response(s) to weather-related happenings, as well as education and information on Red Cross humanitarian services.
“The Red Cross is proud of our long history of working with The Weather Channel, particularly before and during weather-related disasters,” said Gail J. McGovern, American Red Cross President and CEO*. “Weather Red Report is a natural outgrowth of our missions to help Americans stay informed ahead of weather-related disasters and to work side-by-side to minimize the effect of natural disasters through awareness, preparation, response and recovery.”
The Weather Channel on-camera meteorologists often interview national and chapter-level Red Cross experts during disaster situations, and the Red Cross frequently partners with The Weather Channel to ensure that important and time-sensitive, life-saving information is communicated to the public during such disasters.
Red Cross experts are also regularly interviewed on weather-related emergency preparedness, disaster planning, health and safety training, family education, and training tools. Weather Red Report will also include updates across all Red Cross lines of service including Service to the Armed Forces, International Services, Biomedical Services, and Preparedness, Health and Safety Services.
About The Weather Channel television network:
For more than 30 years, The Weather Channel television network has inspired viewers to explore, investigate and appreciate the experience of weather in all its forms. One of the most widely distributed cable networks, The Weather Channel is the leader in severe weather coverage, providing the most comprehensive coverage of any media outlet, and with trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled. The network is owned by a consortium made up of NBC Universal and private equity firms The Blackstone Group and Bain Capital. For more information please visit weathergroup.com.
*Gail McGovern is a member of the board of directors of The Weather Channel.