ST. LOUIS, MO, March 1, 2016 – The American Red Cross is proud to announce Monsanto, a multi-national agriculture company based in St. Louis, as the exclusive sponsor of the American Red Cross First Aid App. Through a three-year partnership, Monsanto will support the innovation and continuing development of the award-winning app to help ensure individuals and families in rural and urban communities can access life-saving information and other safety resources.
“The First Aid App builds on the Red Cross legacy of teaching life-saving skills to people across the country,” said Dominick Tolli, vice president, Product Management and Development at the Red Cross. “People have saved lives by having this expertise at their fingertips. Having Monsanto as a sponsor allows us to enhance the app with new content and use technology to save more lives.”
As part of the sponsorship, the Red Cross will develop a new, integrated content section promoting rural safety and provide information about how to prevent and respond to common agriculture-related injuries and incidents. New content will include videos, tips and interactive quizzes.
“Spring planting will begin soon in regions across the United States,” said Rod Denton, Global Environmental Safety & Health lead at Monsanto. “It’s extremely important to keep safety top-of-mind during this busy time of year for farmers and everyone involved in U.S. agriculture. The Red Cross First Aid App and its new farm-focused content will be a valuable safety resource for both our customers and employees. We’re proud to partner with the Red Cross through this unique sponsorship, which mirrors our strong focus on safety and support for rural communities.”
“We are extremely grateful to Monsanto for their help bringing this lifesaving information to our agricultural communities. Our rural families will be safer and better prepared thanks to this partnership with Monsanto,” said Cindy Erickson, CEO, American Red Cross of Eastern Missouri.
About the Red Cross First Aid App
The Red Cross First Aid App offers people a free and easy way to access expert guidance for common first aid situations as well as preparing for disasters. Users who take a quiz can earn a badge that they can share with friends through social media to demonstrate their life-saving knowledge. To date, the app has been downloaded more than three million times. People have used the app in life-threatening situations including saving people who were bleeding, having a heart attack or experiencing a seizure.
Designed for iPhone and Android mobile devices, the app features include:
• Simple step-by-step instructions for everyday first aid scenarios;
• Prioritized steps to take during an emergency, with 9-1-1 call button;
• Preloaded content that gives instant access to all safety information at any time;
• Videos and animations to make learning easy;
• A location-based hospital locator; and
• Safety and emergency preparedness tips.
Downloading the app is not a substitute for training. Information on the Red Cross Family First Aid and CPR/AED online course and other offerings is available atredcross.org/takeaclass.
Locally, the American Red Cross of Eastern Missouri is a proud member agency of the United Way, which makes significant investments every year in Red Cross services.
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 50 percent of the region’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.
Monsanto is committed to bringing a broad range of solutions to help nourish our growing world. We produce seeds for fruits, vegetables and key crops – such as corn, soybeans, and cotton – that help farmers have better harvests while using water and other important resources more efficiently. We work to find sustainable solutions for soil health, help farmers use data to improve farming practices and conserve natural resources, and provide crop protection products to minimize damage from pests and disease. Through programs and partnerships, we collaborate with farmers, researchers, nonprofit organizations, universities and others to help tackle some of the world’s biggest challenges. To learn more about Monsanto, our commitments and our more than 20,000 dedicated employees, please visit:discover.monsanto.com and monsanto.com. Follow our business on Twitter® at twitter.com/MonsantoCo, on the company blog, Beyond the Rows® at monsantoblog.com or subscribe to our News Release RSS Feed.