America’s Favorite Yarn campaign to benefit Red Cross disaster response.
Charlotte, NC - January 19, 2016 - Everyday, disasters damage or destroy homes across North America. Hurricanes, floods, tornadoes, fires – catastrophe strikes in all shapes and sizes and Red Cross responds. To help support these relief efforts, Red Heartis partnering with the nonprofit organizations to directly affect the lives of those who experience devastation and catastrophe.
As an American Red Cross Disaster Responder Program member, Red Heart is donating $250,000 this year to support Red Cross societies in the United States, Canada and Mexico. These dollars help provide emergency shelter, water, food, first aid and other vital disaster relief services.
Said Alyson Bell, vice president of marketing for Red Heart – the brand voted America’s most recommended yarn brand in 2015 and 2016 by the Women’s Choice Award, “Red Heart has woven its way into homes for 80 years, creating a beautifully rich history and inspiring joy in every knitter or crocheter. Red Cross’ roots run even deeper, responding in times of crisis when it was needed most. We’re proud to collaborate with this worthwhile organization and show our Red Heart customers how they can turn their handiwork into good works.”
As part of the campaign – which launches in early 2016 – Red Heart and Red Cross will ask consumers to #StitchAHug for someone in need. Whether crafting a Red Heart Cares Blanket for a disaster victim or as a gift to an individual in need of comfort, both organizations offer this call-to-action in the year ahead.
“The American Red Cross relies on the generosity of our volunteers, donors and partners to fulfill our lifesaving mission,” said American Red Cross President and CEO Gail McGovern. “Thanks to the support of Red Heart and other Disaster Responder Program members, the Red Cross can immediately respond to the needs of people affected by disasters whenever and wherever they strike.”
Annually, the Red Cross spends approximately $330 million to aid communities impacted by nearly 70,000 domestic disasters. Globally, an additional $45 million assists those affects by disasters and humanitarian crises.
“Knitters and crocheters are a considerably charitable group,” added Bell, noting a statistic that six-in-ten created a project for charity in 2014. “Our Red Heart consumers love the joy of making and the joy of giving, creating something special, handmade and long-lasting.”
“We aim to unite these artistically-gifted, generous consumers with Red Cross and prepare now to bring hope to victims of tragedies that unfortunately lie ahead.”
Red Heart is proud to be America’s favorite yarn and one of the most trusted brands in yarn. For over 75 years, more people have chosen to make their heirlooms using Red Heart than any other yarn. Red Heart yarns stand for quality, largest color selection, fashion and above all else, crafted with love. Whatever your creativity calls for, you’ll find it in the Red Heart family. Explore our free patterns and vast yarn selection for every level of knitter or crocheter – they have a little bit of love woven into every strand.
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission.