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PORTILLO’S SWEETENS THE DEAL WITH HEART-SHAPED CHOCOLATE CAKES

(CHICAGO; January 26, 2018) – Portillo’s, the restaurant chain known for its menu of Chicago-style favorites, proudly announces the continuation of its partnership with the American Red Cross on the charitable program, Cake for a Cause. Timed to coincide with Valentine’s Day, Portillo’s offers a limited-time menu item: Heart-Shaped Chocolate Cake ($19.49), a fun holiday spin on the brand’s iconic Famous Chocolate Cake.

 

Available in restaurants from February 9-18, 100% of the proceeds - up to $25,000 – will be donated to the American Red Cross. With Portillo’s new delivery service, customers can order a cake directly to their home by visiting portillos.com or via Portillo’s dedicated app, available for download online via iTunes or Android.

 

The Heart-Shaped Chocolate Cakes are currently available for pre-order; customers can reserve the sweet treat by calling 866-YUM-BEEF or ordering online at www.portillos.com. For sweethearts across the country, Portillo’s will add the special menu item to its online Shop & Ship offerings – allowing guests to deliver a heart-shaped cake to anyone nationwide.

 

“Portillo’s has always valued the importance of belonging to the local community and finding ways to support charitable endeavors,” says CEO Keith Kinsey. “As a Marine, our founder Dick Portillo has supported charitable giving to support our service men and women.”

 

Organizations interested in participating in the restaurant’s charitable partnership program, Portillo’s For Good, can apply online at portillos.com/good. For more information on the restaurant, please visit www.portillos.com or follow Portillo’s on Facebook, Twitter, or Instagram.

 

About Portillo’s

In 1963, Dick Portillo invested $1,100 into a small trailer to open the first Portillo’s hot dog stand in Villa Park, IL, which he called “The Dog House.” Years later, Portillo’s has grown to include restaurants in more than 50 locations across several states. Portillo’s is best known for its Chicago-style hot dogs, Italian beef sandwiches, char-grilled burgers, fresh salads and famous chocolate cake. The Portillo’s brand also includes Barnelli’s restaurants that serve award-winning ribs, pastas with homemade sauces, and fresh sandwiches, soups, and salads. Portillo’s ships food to all 50 states via Portillos.com. Portillo’s Home Kitchen is the company’s fast-growing catering business.

 

About the American Red Cross of Chicago & Northern Illinois

The American Red Cross of Chicago & Northern Illinois serves 9.5 million people in 21 counties including Boone, Bureau, Carroll, Cook, DeKalb, DuPage, Grundy, Kane, Kankakee, Kendall, Jo Daviess, LaSalle, Lake, Lee, McHenry, Ogle, Putnam, Stephenson, Whiteside, Will and Winnebago. The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit us at redcross.org/il/chicago or visit us on Twitter @ChicagoRedCross.

 

FOR MORE INFORMATION, PLEASE CONTACT

ANA ESPINOZA OR NATALIE HILVERT AT WAGSTAFF WORLDWIDE

ana@wagstaffworldwide.com | nhilvert@wagstaffworldwide.com

312.471.6732

 

 

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