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Red Cross to Host Power of the Purse Fundraiser

CINNAMINSON, NJ, April 6, 2016 – The American Red Cross is hosting its annual Power of the Purse fundraiser on Thursday, May 5 at The Merion in Cinnaminson.

Power of the Purse offers a fun-filled evening of delicious food and a silent auction featuring more than 60 designer bags including one-of-a-kind creations from fashion students at Rowan University. Guests will also enjoy facials, make-overs, a photo booth, sweepstakes and fantastic shopping opportunities from local boutiques.

“We invite all to join us for our annual Power of the Purse,” said June Sernak, executive director, American Red Cross Southwestern New Jersey. “Bring your friends or come meet new ones as you shop to support a great cause.”

Proceeds from Power of the Purse will benefit Red Cross Disaster Relief to help prepare for, respond to and help people recover from disasters big and small. Each year, the American Red Cross responds to nearly 66,000 disasters each year, many of these being home fires. Last year, the American Red Cross New Jersey Region responded to 889 local disasters, mostly home fires, to provide comfort and emergency assistance for temporary lodging, food and clothing as needed to 1,820 families.

Power of the Purse Committee Co-Chairs Jennifer Starkey and Kristina Nicoles are grateful for the support of sponsors including, Hermes Sponsors ARI and Holman Automotive; Chanel Sponsor Virtua and Kennedy Health; Louis Vuitton Sponsors TD Bank and The Harkaway Center; Gucci Sponsor Burlington County Regional Chamber of Commerce; and Dessert Sponsor J.L. Weiner and Associates.

Tickets and sponsorship opportunities to support the event are available at or by contacting Randi Zamkotowicz at or (609) 651-0636.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or visit us on Twitter at @RedCross.

About the American Red Cross in New Jersey:

The American Red Cross provides programs and services to a population of 8.8 million in New Jersey. The Red Cross trains and mobilizes more than 5,800 volunteers who support the delivery of services throughout the state. In New Jersey, last year, the Red Cross responded to 889 local disasters, mostly home fires, helping 1,820 displaced families; collected 88,439 units of blood through blood drives and Red Cross Blood Donation Centers; provided 3,920 military family case services with emergency messages, helping families find assistance and/or get counseling and referrals; and trained 117,088 individuals with life-saving skills in preparedness, CPR, AED use, first aid and aquatics. Follow us on Twitter @NJRedCross.

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American Red Cross New Jersey Region

Diane Concannon, 609-206-4043 (cell)

Laura Steinmetz, 609-221-5348 (cell)

Erica Viviani, 973-309-3479 (cell)