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Red Cross and Partners Installing Record 45,000 Smoke Alarms in Houston Across U.S. in October Greater Houston Area, Texas Gulf Coast to Participate

Houston, TX, October 5, 2016 - The American Red Cross and its partners plan to install a record number of smoke alarms -45,000- during the month of October in homes across the country as part of a five-year ongoing national Home Fire Campaign.  This includes the Greater Houston are and along the Texas Gulf Coast.  

"The American Red Cross responds to disaster across the nation nearly every eight minutes and approximately 93 percent of those are home fires," said Steve Vetrano, Regional CEO, American Red Cross of the Texas Gulf Coast.  The multi-year campaign kicked off across the country in October 2014 with a goal to reduce the number of home fire deaths and injuries by 25 percent.  "We have installed more than 5,100 smoke alarms in the Greater Houston area since the campaign began," said Vetrano, "and we are dedicated to joining the nation in full force this month, both in Houston and along the Texas Gulf Coast."

Working with local fire departments and community groups across the United States, the Red Cross is installing smoke alarms in homes in neighborhoods at the highest risk for home fires.  In the last two years, more than half a million smoke alarms have been installed as part of the Home Fire Campaign.  The installation of 45,000 smoke alarms in October is the largest goal since the onset of the campaign, representing the highest number of smoke alarm installations in a single month.

Vetrano noted that plans are still firming up but at this time, Houston area partners including the Rotary Club of Houston and Veterans of Foreign Wars are planning to join the Red Cross on smoke alarm installations throughout neighborhoods throughout the month.

The Home Fire Campaign is made possible through the generosity of hundreds of local partner organizations and volunteers, along with corporate partners Fred Meyer, Kidde, Motorola Solutions Foundation and Nationwide Insurance.  As of August 31, the Red Cross and 3,600 partners have reached more than 591,000 people through home visits in 7,300 cities and towns all across the country.  The Red Cross has also reached more than 581,000 youth through fire safety and preparedness programs.  

"We have come a long way since the launch of our national campaign," Vetrano reflected.  "We still have a way to go before reaching our 25 percent goal, but thanks to the dedication of our Red Cross partners, staff and volunteers, I know we'll get there."

Learn more about home fire safety at redcross.org, or contact your local Red Cross to find out the location of smoke alarms installation events or to volunteer your time. 

About the American Red Cross

The American Red Cross, a United Way agency, shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families.  The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission.  For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.