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American Red Cross Introduces “The Pillowcase Project" to Youth

Allentown, PA - On Tuesday, June 24, 2014, from 10 to 11 A.M., the American Red Cross of the Greater Lehigh Valley will present “The Pillow Case Project” to approximately 20 students (third thru fifth grade) at Marvine Elementary School, 1425 Livingston Street, in Bethlehem. This specific presentation will be offered in Spanish by Red Cross volunteer Michelle Laureano, who is involved in the Parents as Teachers program. The Pillow Case Project is a nationwide pilot program with a vision of teaching kids to be prepared for any disaster and to teach empowerment through a series of age-appropriate activities. It is sponsored by The Walt Disney Company.

The Pillowcase Program is implemented by trained Red Cross volunteers in a one-hour classroom session. Students participating in the project will each receive a workbook and certificate of completion. They will also have the opportunity to decorate and personalize their own pillowcase, which are pre-printed with Disney characters and suggested items to include in the kit, such as: toothpaste, flashlight, blanket and a radio.

The program is geared to youth from 3rd to 5th grade. Children will learn the importance of being prepared before a hazardous event such as a home fire, weather-related disasters and other emergencies, in addition to learning coping skills through exercises like breathing with color and symbols of strength. Children will also create an emergency supplies kit checklist, contact cards and a communications plan.

The Pillowcase Project was originally created in New Orleans and was inspired by local university students carrying their belongings in pillowcases in the aftermath of Hurricane Katrina.

Media are encouraged to attend.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or visit us on Twitter at @RedCross.