Helping The Red Cross Prevent And Prepare For Life's Emergencies, One Purchase At A Time

Clorox to donate $1 million from the sales of bleach, wipes to support 'Dedicated to a Healthier World' effort

WASHINGTON, Thursday, November 02, 2006 — To help raise awareness of the need to prepare and prevent emergencies, The Clorox Company has pledged to donate $1 million dollars from the sales of its namesake disinfecting bleach, disinfecting wipes and selected other products to the American Red Cross, the organization announced today.

Under the banner "Dedicated to a Healthier World," the goal of the Clorox and Red Cross partnership will be to encourage the education and training of families in disaster preparedness, infant and child CPR, first aid and other Red Cross lifesaving programs and services.

"It's with the help and generosity of contributions, like the one from Clorox, that we continue to be able to support our mission of preventing, preparing and responding to emergencies," said Jack McGuire, Interim President and CEO for the American Red Cross. "This pledge not only supports basic emergency preparedness, it will help us to bring more attention to our health and safety training that we think is critical for all Americans."

"For more than 20 years, Clorox has responded with donations of bleach and other products to help following times of disaster," said Don Knauss, Clorox Chairman and Chief Executive Officer. "But disaster response is only one face of the Red Cross; with this pledge we can help to provide support for the enormous task it undertakes every day of helping families prevent and prepare for emergencies."

As part of the "Healthier World" effort, Clorox and the Red Cross will work together on programs throughout the year, from advertising and retail customer events to the world of racing. The Red Cross symbol and the organization's toll-free financial donation hotline – 1-800-RED CROSS – appear on the side, hood and rear of the #47 Clorox car, driven by up-and-coming Busch series driver Jon Wood.

For more information on this partnership, please go to www.clorox.com/redcross

The American Red Cross helps people prevent, prepare for and respond to emergencies. Last year, almost a million volunteers and 35,000 employees helped victims of almost 75,000 disasters; taught lifesaving skills to millions; and helped U.S. service members separated from their families stay connected. Almost 4 million people gave blood through the Red Cross, the largest supplier of blood and blood products in the United States. The American Red Cross is part of the International Red Cross and Red Crescent Movement. An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. The Red Cross is not a government agency; it relies on donations of time, money, and blood to do its work.