Red Cross Launches Holiday E-Card Campaign To Boost Blood Donations

WASHINGTON, Wednesday, December 13, 2006 — The American Red Cross has launched an electronic e-card campaign in order to boost blood donations during the holiday season, a time when severe blood shortages often result in dangerously low levels of blood at hospitals nationwide. During December and January, Red Cross blood donors can log on to www.givelife.org and choose from a selection of fun, retro and holiday-themed e-cards to send, announcing they've given blood in the card-recipient's honor.

Every two seconds someone in America needs blood, and this need remains constant despite holiday travel and celebrations. Blood donations are used to help accident victims, cancer and blood disorder patients, and people undergoing surgery. To donate blood, one must be at least 17 years-old, weigh at least 110 pounds and be in general good health. Please call 1-800-GIVE-LIFE today or visit www.givelife.org to schedule an appointment to give blood.

"The need for blood doesn't take a holiday. So instead of buying 'just another present' for someone on your shopping list, why not honor them by giving the ultimate gift, the gift of life," said Darren Irby, Red Cross Vice President of Communication Outreach. "Just spend an hour at your local Red Cross donor center or blood drive, then check some names off of your holiday shopping list by sending them e-cards at www.givelife.org."

The American Red Cross helps people prevent, prepare for and respond to emergencies. Last year, almost a million volunteers and 35,000 employees helped victims of almost 75,000 disasters; taught lifesaving skills to millions; and helped U.S. service members separated from their families stay connected. Almost 4 million people gave blood through the Red Cross, the largest supplier of blood and blood products in the United States. The American Red Cross is part of the International Red Cross and Red Crescent Movement. An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. The Red Cross is not a government agency; it relies on donations of time, money, and blood to do its work.