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XM Satellite Radio Launches "XM NATION: OPERATION HELPING HAND" to Support The Red Cross
WASHINGTON, Wednesday, October 06, 2004 — XM Satellite Radio, the nation's leading provider of satellite radio, is launching
"XM Nation: Operation Helping Hand," a major effort to help support the American
Red Cross disaster relief in the wake of four devastating hurricanes that have struck
the U.S. in the last seven weeks.
XM is broadcasting on-air appeals to rally its millions of listeners nationwide to
make contributions to the Disaster Relief Fund through XM's Operation Helping Hand
web site at www.xmradio.com/helpinghand or by
calling 1-800-HELP-NOW (press "2" to participate in Helping Hand).
XM's effort will culminate with a fund-raising drive to be broadcast on XM Live (XM Channel 200)
October 8 and 9. Artists and XM talent supporting the effort include Quincy Jones, Willie Nelson,
Phil Collins, Bob Edwards, and talk radio duo Opie and Anthony. The show will also feature
highlights of concerts recorded at the XM Performance Theater in Washington, D.C. Several
other XM channels will urge listeners to make donations during the broadcast for a total of
36 hours of programming on XM.
Message from XM President & CEO, Hugh Panero: "We are calling on the XM Nation to help
the Red Cross provide relief for the thousands of people whose lives were impacted by
the recent hurricanes. The recovery effort is going to take months and cost many millions
of dollars, and the Red Cross needs all the support it can get."
"We appreciate XM's endeavor to help the Red Cross as we embark on this historic relief
effort following this devastating series of hurricanes," said Joe Becker, Vice President
of Response for the American Red Cross. "We know that the people at XM and XM fans are
incredibly passionate people who care about their community whether across the street or
across the country, and we're grateful for their support."
For additional information, please visit;
XM SATELLITE RADIO LAUNCHES "XM NATION: OPERATION HELPING HAND"
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