Jermaine Dupri, Wyclef Jean & Daddy Yankee Create PSAs for American Red Cross

WASHINGTON, Thursday, January 25, 2007 — Multi-platinum recording artists Wyclef Jean, Jermaine Dupri and Daddy Yankee have joined forces with the American Red Cross to help save lives with a series of public service advertisements (PSAs) for television, print, and radio.

Daddy Yankee is currently a member of the Red Cross Celebrity Cabinet, while Jermaine Dupri is a former member, and Wyclef Jean is a Red Cross supporter.

The Red Cross developed these "Hip Hop Stars for the American Red Cross" PSAs to help urban communities across the country to prepare for emergencies and feel safe in this ever-changing world. These PSAs were created specifically to reach a new generation of volunteers, and to encourage people of all races, ages and ethnicities to support the Red Cross in their communities.

Feel free to post these ads to websites, radio shows, podcasts, or other outlet that may be interested, and please email simmonsl@usa.redcross.org if there are any questions. Anyone interested in having a web banner created from print ads should also send an email for more information.

AVAILABLE PSAS

Television:

• Wyclef Jean on creating a disaster kit
• Wyclef Jean on volunteering with the American Red Cross
• Daddy Yankee on the importance of blood donations
• Daddy Yankee in Spanish on the importance of blood donations

Radio:

• Jermaine Dupri on the importance of African-American blood donations
• Jermaine Dupri on volunteering with the American Red Cross
• Wyclef Jean on volunteering with the American Red Cross

Print:

• Wyclef Jean on volunteering with the American Red Cross
• Daddy Yankee in Spanish on donating blood
• Daddy Yankee in Spanish on volunteering with the American Red Cross

The American Red Cross helps people prevent, prepare for and respond to emergencies. Last year, almost a million volunteers and 35,000 employees helped victims of almost 75,000 disasters; taught lifesaving skills to millions; and helped U.S. service members separated from their families stay connected. Almost 4 million people gave blood through the Red Cross, the largest supplier of blood and blood products in the United States. The American Red Cross is part of the International Red Cross and Red Crescent Movement. An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. The Red Cross is not a government agency; it relies on donations of time, money, and blood to do its work.