Promoting Red Cross Courses

In order to help you reach more individuals with critical lifesaving skills, marketing support for you is provided through the national level of the American Red Cross. In addition to incorporating the availability of training from authorized providers in a number of national advertising efforts, specific tools have been developed to help you reach more customers on a day-to-day basis:

• Signage which can be displayed at your training facility including a plaque, a window decal, posters and a banner for aquatic facilities—these identify you as an American Red Cross authorized provider so that your customers and employees will know that they are receiving the best training available for their investment
• Nationally-produced collateral materials to assist you in explaining the benefits of Red Cross training to your customers and employees
• The information provided in Appendix C will assist you in promoting Red Cross courses in your community—items such as brochures can be ordered from the Red Cross to assist you in promoting Red Cross training

Use of the Name and Symbol of the American Red Cross

The American Red Cross has established graphic standards and guidelines for the use of the name and emblem. Authorized providers may use the name and emblem when promoting and advertising American Red Cross courses, provided that authorized providers use one of the following statements in conjunction with use of the Red Cross name and/or emblem and receive prior written approval from their local chapter:

• Proud Provider of American Red Cross Health and Safety Training
• Proud Provider of American Red Cross Aquatics Training
• Proud Provider of American Red Cross First Aid and CPR Training
• Proud Provider of American Red Cross HIV/AIDS Prevention Education Training
• Proud Provider of American Red Cross Caregiving Training

The Red Cross has items available that authorized providers may use to promote their affiliation with the Red Cross.  These items can be ordered through the Red Cross:

• Proud Provider plaque
• Proud Provider window decal
• Aquatics Banner

The following pertain to the use of the Red Cross name and emblem by authorized providers:

• Authorized providers may only use the name and emblem in brochures and flyers and promotional material as provided on the computer files provided by the Red Cross.  If printing in color, the red cross must appear on a white background.
• The Red Cross can provide authorized providers with promotional materials that have space to add the organization’s name, address and phone number.
• Authorized providers can state on business cards and letterhead that they are authorized providers by using one of the statements set forth above. However, the Red Cross emblem cannot be used on such items.
• The Red Cross name and emblem cannot appear in close proximity to other logos.  As a general guide, white space equal to at least one arm of the cross must be left all the way around the signature.

• Any use of the Red Cross name or emblem other than as specified above is prohibited. Improper use of the Red Cross name and emblem may result in immediate withdrawal of permission to use the Red Cross name and emblem and/or cancellation of the Authorized Provider Agreement.
• If the Authorized Provider Agreement expires or is cancelled by either party, the authorized provider must immediately stop using the Red Cross name and emblem.

Please refer to http://www.redcross.org/logos/sig.html for downloadable Red Cross logos and standards for use.