The Bachelor franchise has helped raise awareness about the Red Cross’ mission through its shows and online outreach. Past episodes, for example, have helped to raise awareness about blood donation. As a valued friend to the Red Cross, the franchise reminds viewers that love and romance is sometimes about helping people and sharing in an important purpose.
This season, the American Red Cross is featured in the June 17th episode of The Bachelorette, as a Red Cross representative joins the newest Bachelorette, Desiree Hartsock, and one lucky suitor for a special one-on-one date in Atlantic City, New Jersey, Together, they tour the devastation around Seaside Heights, N.J., meet victims of the hurricane and learn the true impact the devastation has caused. They also learn what can be done to help.
Hosted by Chris Harrison, The Bachelorette is produced by Next Entertainment in association with Warner Horizon Television. The ninth season of The Bachelorette airs Mondays (8:00–10:01 p.m., ET) on ABC.