During a check presentation ceremony in Englewood today, King Soopers and Loaf ‘N Jug presented nearly $200,000 to support American Red Cross disaster relief in Colorado, including the Red Cross month-long response to wildfires over the summer.
King Soopers customers and employees donated $161,357 and Loaf ‘N Jug customers and employees donated $35,000 earlier this year in response to the Red Cross disaster relief efforts to help Colorado residents affected by wildfires.
“Colorado has experienced a lot this year, and 2012 has been a record-breaking year for wildfires. The Red Cross has been there for our communities during these challenging times, and this generous gift will help ensure that we can continue to be there for our Colorado residents with a safe place to stay, a warm meal and emotional support,” said Gino Greco, CEO of the Red Cross Mile High Region.
In response to the wildfires in the summer of 2012, the Red Cross operated 19 shelters and evacuation centers and provided nearly 2,000 overnight stays for Colorado residents. The Red Cross and its partners also helped to serve more than 67,000 meals and snacks; distributed well over 23,000 relief items such as gloves, masks, clean-up supplies and hygiene items; and logged over 9,000 health and mental health contacts with affected residents and disaster workers.
King Soopers conducted a customer donation program to support the Red Cross efforts and, through the donations of King Soopers customers and employees during June, July, and August, the company raised $161,357 from more than 142 stores throughout Colorado.
“It is a pleasure to provide these funds to one of our key community partners,” said King Soopers CEO Russ Dispense. “Through our customers and staff we are again showing how our people make the difference. The Red Cross did a fantastic job helping us all as it related to the terrible wildfires this summer and we’re pleased to help pay for some of the costs associated with their tremendous response. Thanks go to our staff, our customers, and to the Red Cross.”
The massive Red Cross response underway to provide relief in the wake of Superstorm Sandy underscores the importance of ongoing support from partners like King Soopers to help the Red Cross maintain a strong network of resources and trained volunteers ready to respond at a moment’s notice – whether to an apartment fire down the street, a wildfire within the state or a massive disaster across the country.
Businesses are encouraged to become a corporate partner of the Red Cross and to take steps to improve their own preparedness and resilience in the face of disaster by becoming a Red Cross Ready Rating member. Find out more at www.ReadyRating.org.