State of Colorado, Red Cross Announce Preparedness Movement

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Taking strategic actions to be prepared results in fewer lives lost, reduced loss of property and income, lower impact on the local economy, and a faster, more thorough recovery.

Colorado Lt. Governor Joe Garcia joined regional leaders from the American Red Cross and the Colorado Division of Homeland Security and Emergency Management today in announcing a statewide “Prepare Colorado” movement intended to save lives, reduce suffering in the face of emergencies and improve our communities’ ability to bounce back from disasters.

The goal of Prepare Colorado is to make Colorado a national leader in whole-community preparedness.

During the news conference on the steps of the State Capitol in Denver, the Red Cross and its partners at the State of Colorado called on all sectors of our community – public, private and nonprofit – to commit to taking specific actions to increase the preparedness and disaster resiliency of individuals, households, schools, businesses, organizations and governmental agencies in Colorado.

Representatives from FEMA Region VIII also participated in the press conference to recognize that “Prepare Colorado” is a great way for citizens to actively take control of their personal preparedness. FEMA officials described how the movement promotes action steps that align with the agency’s new, national emergency preparedness initiative, America's PrepareAthon!

Although not all disasters can be prevented, research has confirmed that taking strategic actions to be prepared results in fewer lives lost, reduced loss of property and income, lower impact on the local economy, and a faster, more thorough recovery. Successful preparedness requires the involvement of every aspect of a community, from the homeowner who mitigates her property, to the day care center with an evacuation plan, to the local church that opens as a shelter, to the corner store that remains open to provide re-building supplies and a paycheck for its disaster-affected employees.

Recognizing this need for “whole community” preparedness, the American Red Cross and the Colorado Division of Homeland Security and Emergency Management are partnering to promote a Prepare Colorado movement that will engage all sectors of the community, in all 64 Colorado counties, over the next three years.

Goals of the effort include:

  • Increasing access to lifesaving training such as CPR, first aid and disaster preparedness
  • Improving business and organizational preparedness and resilience
  • Engaging and empowering local community networks to take specific preparedness actions
  • Ensuring that at least 2.5 million Coloradans have an emergency plan and kit
  • Increasing local disaster response agencies’ capacities to respond to major disasters
  • Promoting consistent disaster guidance to the public to enhance their safety before, during and after emergencies.
  • More than two dozen Colorado businesses, organizations and agencies have already signed on to the brand new Prepare Colorado movement by committing to support preparedness in their local communities, including:

  • American Red Cross
  • The Anschutz Foundation
  • Ball Corporation
  • CDPHE Office of Emergency Preparedness and Response
  • CH2M HILL
  • Colorado Division of Fire Prevention and Control
  • Colorado School Safety Resource Center
  • Colorado Department of Public Safety - Office of Emergency Management
  • Colorado Department of Public Safety - Office of Preparedness
  • Colorado Department of Public Safety - Office of Prevention and Security
  • Colorado Division of Homeland Security and Emergency Management
  • Colorado Emergency Management Agency (CEMA)
  • Colorado Emergency Preparedness Partnership (CEPP)
  • Colorado Oil & Gas Association
  • Colorado Preparedness Advisory Council (CPAC)
  • DaVita
  • Denver International Airport
  • ESSMetron
  • FEMA Region VIII
  • Husch Blackwell
  • Kaiser Permanente
  • Newmont Mining
  • PCL Construction
  • Pueblo County Sheriff’s Office: PreparePueblo
  • RE/MAX International
  • Rocky Mountain Insurance Information Association
  • USFS Rocky Mountain Region
  • Walgreens
  • Xcel Energy
  • Resources and information will be available at www.readycolorado.com and www.redcross.org/colorado.