Prepare Central Valley Campaign Kicks Off

Prepare Central Valley Campaign
PG&E remains committed to the Prepare Central Valley campaign... -Ezra Garrett, Vice President of Community Relations

It’s National Preparedness Month and the American Red Cross, Central Valley Region, is encouraging all households to create a family disaster plan to make sure they are ready for the next emergency or disaster. The Prepare Central Valley campaign, sponsored by Pacific Gas & Electric Company will provide disaster preparedness education to residents of the Central Valley with several programs and educational events over the next twelve months.

The campaign will kick off during National Preparedness month with at the ”Taste of River Park” in the River Park Shopping Center in Fresno, CA on September 14, 2013 from 6:00pm to 10:00pm. The night will include sampling from River Park’s finest restaurants, local wineries and all the latest fashions from local boutiques. Tickets at $30.00 per person and a portion of the proceeds benefit the American Red Cross Central Valley.

Continuing its ongoing support of the American Red Cross, PG&E has pledged $175 thousand dollars to the Central Valley Region, as part of a $1.5 million dollar gift to the Red Cross, supporting Northern and Central California communities.

"It is not a matter of if, but when the next disaster strikes. More likely than not, this will come in the form of a catastrophic flood or wildfire. The Prepare Central Valley campaign will help make sure that our residents have the tools they need to plan, lead and rebuild our diverse communities,” said Ellen Knapp, Regional Chief Executive Officer of the American Red Cross Central Valley Region. “PG&E’s continued support of this preparedness campaign allows us to reach even further into communities across Central California, teaching residents how to be ready when disasters occur.”

“We’re proud to continue our partnership with the Red Cross, and to help our community prepare for any emergency,” said Ezra Garrett, Vice President of Community Relations. “PG&E remains committed to the Prepare Central Valley campaign, and we look forward to helping with its continued success.”

The Red Cross will work closely with community leaders, local businesses, government agencies, schools and nonprofit organizations to identify vulnerable neighborhoods, assess readiness needs, equip residents and community leaders with disaster preparedness and response skills, tools, supplies and plans, and foster sustainable relationships to continue the ongoing disaster preparedness efforts.

About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at