Inaugural 'Shelter of Hope' Campaign Raises Awareness, Funds

SAN DIEGO, Dec. 17, 2013 – The American Red Cross San Diego/Imperial Counties Chapter recently concluded its inaugural Shelter of Hope campaign where local CEO Tony Young lived in a mock shelter outside Red Cross Headquarters for one week.

The campaign launched on #GivingTuesday, a day to kick off the holiday giving season and usher in a new way of thinking about giving. On the heels of Thanksgiving, Black Friday and Cyber Monday, people around the world dedicated a day to philanthropy and service.

The fundraising campaign raised nearly $35,000 to support local disaster efforts. The Red Cross would like to thank the following sponsors and supporters who played large roles and made generous donations during the campaign:

  • AT&T
  • Fresh MXN Food
  • 1-800-BoardUp
  • Deployed Logix
  • American Society of Safety Engineers (ASSE)
  • California Restaurant Association
  • Cucina Urbana
  • Studio Diner
  • Journey Community Church
  • All local broadcast stations
  • Red Cross volunteers and staff
  • “Although my time in the Shelter of Hope has ended, the need for donations continues,” said Tony Young, CEO of the San Diego/Imperial Counties Chapter of the Red Cross. “Upon coming to the Red Cross, I was surprised to learn that we respond to a local disaster – usually a house fire – every 24 hours. With San Diego’s help, we can provide a full spectrum of services to be there for our neighbors on their worst day, and to help our community prepare for the next large-scale disaster locally.”

    Every little bit can help. For example, $10 can provide two blankets to someone who just lost everything in a home fire; $100 can provide hot meals to 10 people when disaster strikes; $1,000 can provide a full day of emergency shelter and care for 20 disaster victims, including three meals, two blankets, one cot, snacks and personal hygiene supplies. And $5,000 can provide diapers, wipes and formula for 100 infants in a disaster shelter.

    Those interested in donating to the Red Cross can do so online by visiting, by calling (858)309-1278, or by sending a check to the Red Cross at 3950 Calle Fortunada, San Diego 92123.

    The Shelter of Hope also provided an ongoing opportunity to highlight Prepare San Diego. In September, the Red Cross along with key partners announced the initiative – a four-year regional resiliency initiative driven by the Red Cross to help prepare the San Diego region for human emergencies and disasters. A key goal with the initiative is to facilitate a cultural shift to increase individual, organizational, and business preparedness, and with that, one million people in San Diego County will make an emergency plan, build a disaster kit or get trained to effectively respond.

    About the American Red Cross San Diego/Imperial Counties Chapter

    The American Red Cross San Diego/Imperial Counties Chapter is the most trusted community service organization in education, preparation and response to natural disasters and human emergencies. With the public’s ongoing support we provide lifesaving preparedness training; disaster relief services; 24-hour emergency services to deployed military personnel and their families; and nutritional counseling through our Women, Infants and Children (WIC) program. Through Prepare San Diego, a four-year regional resiliency initiative, the Red Cross brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or connect with us on Facebook and YouTube and Twitter.