Why do business with the non-profit sector?
Alliances between the non-profit and business sectors are extremely important because:By working with non-profit organizations, companies identify themselves as good corporate citizens, inspiring customer loyalty and increasing market share - reporting a third bottom line to their consumers.Identifying shared territory between both parties brings mutual benefits - common interests lead to mutual cooperation, which benefits the community as a whole.Aligning a brand to a non-profit organization is a strategic positioning tool that brings mutual benefit for both company and cause.
Why choose The American Red Cross?
Here are ten good reasons to align your organization with the American Red Cross Illinois Capital Area Chapter:The American Red Cross occupies a unique market position as the most-recognized humanitarian symbol in the world.The American Red Cross is the world leader in the provision of disaster response and relief.The American Red Cross has a unique position in the charity market place as a trustworthy, reliable and dependable non-profit, with enormous historical leverage as a prestigious and proactive agency.The American Red Cross has an extensive volunteer base, with 500 volunteers at the Illinois Capital Area Chapter alone.The American Red Cross is everywhere for everyone, everyday. The American Red Cross is the only charity in the world that is neutral and impartial.The American Red Cross is not linked to any particular religion or philosophy - the Red Cross mandate is enshrined in international law, with a worldwide mission to 'alleviate human suffering wherever it may be found.'The Illinois Capital Area Chapter is visible and relevant in the community, maintaining an outstanding local presence through the provision of emergency services, first aid health & safety training and other community services.The Illinois Capital Area Chapter provides essential services that no other charity provides including Disaster Relief, Armed Forces Emergency Services (AFES), and Meals on Wheels.The Illinois Capital Area Chapter can demonstrate the tangible results of your donation - our service provision is impeccable in its transparency and accountability.
What's in it for you?
Depending on your category of partnership, benefits can include:Public acknowledgement of your sponsorship through internal and external communications, website linkages, social media platforms, media including integrated television and print campaigns, and media support.Opportunity to participate in corporate lunches, information evenings and special events.Direct feedback - we will provide you with tangible results demonstrating how your sponsorship has assisted.Promotion of your organization as a good corporate citizen.Prestige of association with the world's foremost volunteer humanitarian organization.Cross-promotional opportunities through traditional and e-communications e.g. brochures and magazines, and website links.Enhanced reputation and market positioning.
Get in touch!
Could we potentially build a relationship that would benefit the local community? Are you interested in further information about a community/business partnership?
If you would like to receive more information on business and community partnerships, please email Bryan.Soady@redcross.org.