Host a Fundraiser

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When a major disaster occurs – from a large apartment complex fire to a major hurricane – people in the community are among the first to help, often looking for a way to support the relief efforts underway. Or your organization may want to help support the ongoing preparedness and readiness efforts of the American Red Cross West Michigan Region. Fundraising events of this kind are called “Third Party Fundraisers” and must be registered with the West Michigan Region.

Please follow the steps below to propose and register a third party fundraising partnership with the Red Cross:

1 - Contact the Development Department

Contact the Development Department of the American Red Cross West Michigan Region at (616) 456-8661 ext. 6501or email anne.wheeler@redcross.org to express your interest in organizing a third party fundraising event to benefit the American Red Cross.

2 - Complete Third Party Agreement

Download and fill out the Third Party Fundraising Application.

3 - Send application back

Mail, email or fax the application back to Anne Wheeler at the American Red Cross West Michigan Region:

American Red Cross

Third Party Fundraising Events

1050 Fuller Ave. NE

Grand Rapids, MI 49503

Email: anne.wheeler@redcross.org

Fax: (616) 235-2355

After sending your information, please wait for the Development Department to contact you. If your application is approved, you will be asked to sign a Third Party Fundraising Agreement.

Why is an agreement necessary?

  • It establishes a framework of legitimacy for the fundraising effort and defines the relationship between the American Red Cross and the fundraiser.
  • It assures the donor that monies donated will support the efforts of the American Red Cross.
  • In the event that a potential donor contacts the American Red Cross of West Michigan regarding the fundraising effort, the agreement allows us to assure the donor that the fundraising is an official American Red Cross affiliated event.
  • When is an agreement required?

  • When any monies are being raised on behalf of and/or for the benefit of the American Red Cross.
  • When the American Red Cross logo and/or name is being displayed in conjunction with fundraising efforts of any kind.
  • A new agreement is required every time you raise monies for a specific designation (i.e. Japan earthquake, or Hurricane Sandy).
  • The American Red Cross appreciates your interest in fundraising on behalf of our humanitarian organization. Thank you for your support!