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Blood Shortage Continues; Help Patients like Liviya Survive

In appreciation, $5 Target eGiftCard™ available for all those who come out to give

Thousands of people have responded to the emergency call for blood and platelet donations issued by the American Red Cross in early July, but there continues to be a critical summer blood shortage. Eligible donors of all types are urgently needed to help patients like Liviya Anderson.

At the age of six, Liviya was rushed to the hospital. She was bleeding internally and needed an immediate transfusion of platelets to stop the bleeding and save her life. As doctors worked to treat her rare disease, Liviya received almost daily transfusions of blood and platelets over a period of three months to help keep her alive.

“If Red Cross wasn’t here, I wouldn’t be here and I know many other people wouldn’t be here,” said Liviya. “Blood just doesn’t come out of nowhere; it has to come from other people.”

Despite a 30 percent increase in blood donation appointments through mid-July, blood products are still being distributed to hospitals as fast as donations are coming in. More donations are needed to meet patient needs and replenish the blood supply.

How to help patients like Liviya

To schedule an appointment to give, use the Blood Donor App, visit or call 1-800-RED CROSS (1-800-733-2767). Donation appointments and completion of a RapidPass online health history questionnaire are encouraged to help reduce the time it takes to donate.

As a special thank you, those who come out to give blood or platelets with the Red Cross July 26 through Aug. 31 will be emailed a $5 Target eGiftCard™.*

A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.

* Restrictions apply. Additional information and details are available at The Bullseye Design, Target and Target GiftCard are registered trademarks of Target Brands, Inc. Terms and conditions are applied to gift cards. Target is not a participating partner in or sponsor of this offer.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or, or visit us on Twitter at @RedCross.