Video: American Red Cross Measles Campaign

This week, experts and advocates from all over the world are gathering in Washington, D.C. at the American Red Cross headquarters for the annual Measles & Rubella Initiative Meeting. Their purpose? Creating a road map to a world free of measles and rubella.

The American Red Cross, a founding member of the Measles & Rubella Initiative, has played an integral role since the partnership’s beginning in 2001. Since that time, more than 1.1 billion children have been vaccinated against the diseases, resulting in 10 million deaths averted and reducing child deaths by 71%.

With a network of volunteers spanning the globe, one of the ways Red Cross supports vaccination campaigns through social mobilization—door to door visits that inform mothers of the importance of vaccinating their children. Recently in Ethiopia, 135 Red Cross health workers held vaccinations in 25 communities throughout the country, mobilizing neighbors in the weeks leading up to campaign. These are the faces of a healthier Ethiopia.

To learn how to create a world free of measles and rubella, visit