Local Red Cross aims to raise $500,000 over eight days
SAN DIEGO – April 18, 2019 — On Wednesday, May 1, the American Red Cross of San Diego/Imperial Counties will kick off the annual Shelter of Hope campaign to raise funds and awareness for the services the Red Cross provides in the community.
“The Red Cross may be best known for disaster relief and blood collection, but we provide a wide variety of services in our community,” said Regional Red Cross CEO Sean Mahoney. “Shelter of Hope is a way for us to highlight everything we do, while demonstrating the need for donations to support these critical services.”
In the first three months of 2019, the American Red Cross of San Diego/Imperial Counties assisted nearly 100 families in 74 disasters and the Service to the Armed Forces department has provided over 4,200 services to nearly 3,400 military members, veterans and spouses. Among other Red Cross services, the Women, Infants & Children program assists an average of 21,400 people each month.
Last year, Shelter of Hope raised more than $500,000 for the second year in a row. This year, with the help of $250,000 in matching funds to multiply donations that come in throughout the campaign, the local Red Cross hopes to reach the $500,000 fundraising goal in eight days. The Shelter of Hope is showcased through a Red Cross emergency response vehicle. During the week-long Shelter of Hope campaign, this vehicle also serves as a simulated disaster shelter, where local Red Cross leadership team members will live until $500,000 is raised.
“The Red Cross provides a vital safety net for so many San Diegans. Studies show that 40% of Americans would not be able to cover a $400 emergency expense, but the Red Cross is there to provide hope and help in some of the most trying times for families,” said Steve Stuckey, board chair of the local Red Cross and Area President of Mutual of Omaha Bank. “The public’s support allows the Red Cross to continue this work that includes responding to disasters, installing free smoke alarms, supporting military families and so much more.”
Shelter of Hope kicks off on the morning of May 1 at the American Red Cross of San Diego/Imperial Counties headquarters in Kearny Mesa (3950 Calle Fortunada, San Diego, 92123). Through May 8, the Shelter of Hope will travel to different locations and each day will emphasize a different Red Cross program offered to the community, from Service to the Armed Forces to health & safety training services and more.
Red Cross Shelter of Hope Schedule: May 1-8, 2019
May 1: American Red Cross of San Diego/Imperial Counties | Kearny Mesa (3950 Calle Fortunada, 92123)
Kick-off Shelter of Hope by learning about Red Cross lines of service and play games, win prizes, donate blood between 10 a.m. – 4 p.m. and enjoy lunchtime food trucks.
May 2: San Diego State Univ. | Joan and Art Barron Veterans Center (Centennial Plaza, San Diego, 92115)
The Service to Armed Forces department offers mind-body workshops and more to military members, veterans and their families. Just in time for finals week, come take a mind-body workshop, bowl a strike with us and students can pick up a free scantron!
May 3: Petco Park | Downtown San Diego (100 Park Blvd, San Diego, CA 92101)
Celebrate the Red Cross Women, Infants & Children (WIC) program through a health and wellness day at Petco Park including a hula-hoop contest and a “spin the wheel to hydration” game with prizes before the Padres game at 7 p.m. (note: The Shelter of Hope activities are inside a ticketed area of Petco Park)
May 4: Chula Vista | Feaster Elementary School (670 Flower Street, Chula Vista 91910)
The Shelter of Hope will be at our Sound the Alarm installation event in Chula Vista to thank the 300+ volunteers who will aim install 1,000 smoke alarms in just a few hours. Volunteers are still needed and can sign up here.
May 5: Old Town Market | Old Town, San Diego (4010 Twiggs Street, San Diego, 92110)
Happy Cinco de Mayo! The Red Cross will be at Old Town’s celebration showcasing our shelter with games and prizes as well as a highlight on the Red Cross Training Services department including information about all the certification courses the Red Cross offers as well as instruction on Hands-Only CPR, demos of how to use an AED and more.
May 6: San Diego Humane Society | SD Humane Society (5500 Gaines Street, San Diego, 92110)
The Humane Society and Red Cross partner during disasters to safely house and care for the pets of shelter residents. Stop by to walk through a simulated pet shelter, learn pet first-aid, build your own pet preparedness kit and learn Hands-Only CPR.
May 7: UC San Diego | UCSD Library Walk (9500 Gilman Drive, La Jolla, 92093)
The Shelter of Hope will be wrapped into one day of UCSD’s week-long annual Blood Bash blood drive to highlight the need for life-saving blood donations. Find us on “Library Walk” with Hands-Only CPR demos and a prize wheel.
May 8: World Red Cross Day | University Club (750 B Street, Suite 3400, San Diego, 92101)
World Red Cross Day will be celebrated with a luncheon to thank the donors and sponsors that make the Red Cross mission possible through their generosity and to mark the end of the Shelter of Hope campaign.
Shelter of Hope would not be possible without the generosity of anonymous donors providing $250,000 in matching funds and the support of sponsors, including San Diego Gas & Electric, Wells Fargo, Doris and Jerry Hirschmann Family Foundation, Mor Furniture, Crux Subsurface, Inc., U.S. Bank, Barona Resort & Casino, Cox Communications, Motorola Solutions Foundation and the San Diego Business Journal.
Use #ShelterOfHope to join the conversation online. Be sure to also follow @SDICRedCross on Twitter and find more updates via the region’s Facebook page (facebook.com/SDICRedCross).
More information on Shelter of Hope is available at redcross.org/shelterofhope and online donations can be made at crowdrise.com/shelterofhope.
About the American Red Cross of San Diego/Imperial Counties
The American Red Cross of San Diego/Imperial Counties is the most trusted community service organization in education, preparation and response to natural disasters and human emergencies. With the public’s ongoing support, we provide lifesaving preparedness training; disaster relief services; services to deployed military personnel and their families; and nutritional counseling through our Women, Infants and Children (WIC) program. Through Prepare San Diego, a regional resiliency initiative, the Red Cross brings together key community and business leaders from the region to create a sustainable network that encourages preparedness, carries out response and recovery plans, and strives for resiliency in the face of disaster, meeting all aspects of the disaster lifecycle. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org/sandiego or connect with us on Facebook and YouTube and Twitter.
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