Charitable gifts from estate and financial plans play an integral role in the Red Cross' future. These tax-wise options offer donors many different ways to support our humanitarian mission while fulfilling their philanthropic goals. In recent years, legacy gifts have accounted for 15-20% of fundraising revenue at the Red Cross.
As with any other aspect of fundraising, volunteer leadership, such as the Tiffany Circle, is a key component to a successful legacy giving program. We have launched a Tiffany Circle survey to identify the extent of legacy giving intention among Tiffany Circle members.
In 2018, we created the Tiffany Circle Legacy Society Charm. To date, over 60 Tiffany women have claimed their charm. We hope you will tell us you've already included the Red Cross, or will consider doing something for the Red Cross, in your plans so that we can present your charm to you soon.
Please contact your local Tiffany Circle staff liaison or the Director, Women in Philanthropy, Mandy Peebles.