*Gifts received through United Wayor other federated campaigns can be counted only if the Tiffany Circle member’s gift to United Way is specifically designated to the American Red Cross. Furthermore, only the amount of the final cash received should be counted (i.e., the value of the gift after the subtraction of any United Way administrative fees).
**Used wisely, a matching gift program, either from a corporation or a private donor, can greatly influence prospective Tiffany Circle members to commit. Matching gifts help transition a donor, especially young or tentative major donors, towards becoming a full-paying member. However, if the donor does not become seriously engaged with the mission of the Red Cross, experience suggests they will discontinue donations if match support concludes.
Questions? Contact staff at NHQ.