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The Board of Directors and the Chief Executive Officer lead the American Red Cross of the Central Coast, overseeing chapter efforts and activities that help the communities of Monterey, San Benito, and Santa Cruz Counties prepare for, respond to, and recover from emergencies.

michelle averill

Michele Averill - CEO, American Red Cross of the Central Coast

Michele Averill is chief executive officer (CEO) of the Central Coast Chapter of the American Red Cross. It's a position she has held since 2014.

"It's an honor to help the Red Cross provide support to so many community members within our three counties," says Averill, who grew up in Corralitos in rural Santa Cruz County. "Having the opportunity to do this kind of work with such a tremendous corps of volunteers makes it especially rewarding."

As CEO of the chapter that serves the residents in Monterey, Santa Cruz, and San Benito Counties, Averill oversees the work of six employees and almost 700 local volunteers who provide disaster support and other services to a population of approximately 750,000 residents. She and approximately 40 community leaders who serve on the chapter's two Boards of Directors strive to efficiently and effectively carry out the humanitarian mission of the Red Cross.

Before joining the Red Cross, Averill was a director in the business development branch of Telemed2u, a Roseville-based company providing diagnostic radiology and oncology services. Prior to that, Averill worked for Saint Louise Regional Hospital in Gilroy, where her positions included chief executive officer and foundation vice president of development.

Averill currently serves on the Board Quality Committee at Salinas Valley Memorial Hospital and on the Community Health Innovation's Board of Managers; she is also a member of the Capitola-Aptos Rotary Club.

2017-2018 Board


Brian Dempsey – Board Chair; Seaside Fire Dept.
Rayvon Williams – Board Vice Chair; Watsonville Municipal Airport
Lee Hedgepeth – Board Secretary; Retired Attorney
Dane Lobb – Board Development/Philanthropy; PG&E
Rick Martinez – Board Development/Philanthropy; Santa Cruz Police Department


Pablo Barreto; Watsonville Fire Department
Dustin Bogue; Union Community Partners, Inc.
Ron Botoff; Granite Construction
Dick Bower; City of Carmel-by-the-Sea
Shannon Brady; Palo Alto Medical Foundation
Nick Eisner; Plantronics
Thomas Fox; Emergency Planning Associates
Joni Harlem; Home Strategies
Robert Jenkins; Monterey Mushrooms
Terril Lowe; Community Hospital of Monterey Peninsula
Lori Mazza; Sleep Health MD
Lesley Milton-Rerig; City of Seaside
Rob Morse; PG&E
Robin Ray; Capital Insurance Group
Cherie Robideaux; Woodworm Party Store
Jennifer Roux; Roux, The Chophouse, FiFi’s
Brent Sepulvado; California Fire Protection, Inc.
Chris Shoemaker; Hirsch & Assoc. Commercial Real Estate
Thomas Sims; Watsonville Police Department
Tony Virrueta; Army Ranger (retired)


Dennis Alexander; Seaside High School and Sand City Police Dept.
Al De Camara; Chairman Emeritus
Zach Friend; Santa Cruz County Supervisor
Bob Miller; Retired School Administrator
Dave Miller; Stevenson School
Natalie Stickler-Hofmans; Wells Fargo
Michael Termini; Owner, Triad Electric & Councilman, City of Capitola