You are using an outdated browser. Please upgrade your browser to improve your experience.


The Board of Directors and the Chief Executive Officer lead the American Red Cross of the Central Coast, overseeing chapter efforts and activities that help the communities of Monterey, San Benito, and Santa Cruz Counties prepare for, respond to, and recover from emergencies.

michelle averill

Michele Averill - CEO, American Red Cross of the Central Coast

Michele Averill is chief executive officer (CEO) of the Central Coast Chapter of the American Red Cross. It's a position she has held since 2014.

"It's an honor to help the Red Cross provide support to so many community members within our three counties," says Averill, who grew up in Corralitos in rural Santa Cruz County. "Having the opportunity to do this kind of work with such a tremendous corps of volunteers makes it especially rewarding."

As CEO of the chapter that serves the residents in Monterey, Santa Cruz, and San Benito Counties, Averill oversees the work of six employees and almost 700 local volunteers who provide disaster support and other services to a population of approximately 750,000 residents. She and approximately 40 community leaders who serve on the chapter's two Boards of Directors strive to efficiently and effectively carry out the humanitarian mission of the Red Cross.

Before joining the Red Cross, Averill was a director in the business development branch of Telemed2u, a Roseville-based company providing diagnostic radiology and oncology services. Prior to that, Averill worked for Saint Louise Regional Hospital in Gilroy, where her positions included chief executive officer and foundation vice president of development.

Averill currently serves on the Board Quality Committee at Salinas Valley Memorial Hospital and on the Community Health Innovation's Board of Managers; she is also a member of the Capitola-Aptos Rotary Club.

2017-2018 Board


  • Brian Dempsey – Board Chair; Seaside Fire Dept.
  • Rayvon Williams – Board Vice Chair; Watsonville Municipal Airport
  • Lee Hedgepeth – Board Secretary; Retired Attorney
  • Dane Lobb – Board Development/Philanthropy; PG&E
  • Richard Martinez – Board Development/Philanthropy; Santa Cruz Police Department
  • Michael Termini – Board Development/Philanthropy; Triad Electric & Councilman, City of Capitola

  • Brian Allen; Wells Fargo Advisors
  • Dustin Bogue; Union Community Partners, Inc.
  • Ron Botoff; Granite Construction
  • Shannon Brady; Palo Alto Medical Foundation
  • Nick Eisner; Plantronics
  • Manuel Escarcega; Bay Federal Credit Union
  • Thomas Fox; Emergency Planning Associates
  • Jeffrey Heitmann; Bank of the West
  • Robert Jenkins; Monterey Mushrooms
  • Marvin Labrie; Physicians Medical Group of Santa Cruz
  • Terril Lowe; Community Hospital of Monterey Peninsula
  • Bob Miller; Retired School Administrator
  • Lesley Milton-Rerig; City of Seaside
  • Rob Morse; PG&E
  • Nicole Petitt; Property Restoration Services
  • Robin Ray; Capital Insurance Group
  • Cherie Robideaux; Woodworm Party Store
  • Brent Sepulvado; California Fire Protection, Inc.
  • Chris Shoemaker; Hirsch & Assoc. Commercial Real Estate
  • Thomas Sims; Watsonville Police Department
  • Tony Virrueta; Army Ranger (retired)

  • Dennis Alexander; Seaside High School and Sand City Police Dept.
  • Dick Bower; Monterey Co. Office of Emergency Svcs.
  • Al De Camara; Chairman Emeritus
  • Zach Friend; Santa Cruz County Supervisor
  • Dave Miller; Stevenson School
  • Natalie Stickler-Hofmans; Wells Fargo