HEROES Campaign

  • HEROES Campaign

April 1st - April 29th

You don’t need a cape or super powers to be a HERO!

The Heroes for the American Red Cross campaign is a grass roots effort to raise funds that support the programs and services offered by the Red Cross right here in our community. Anyone can be a Hero – all it takes is a good bit of effort to help raise $1,000 over the course of the campaign. The good news is, you’re not alone! Your friends, neighbors and co-workers can even help you meet that goal.

In order for the Red Cross to meet our commitments now and in the future, we need citizens throughout the Northwest Georgia area willing to be a "HERO" for the American Red Cross. An individual, business or volunteer becomes a HERO by agreeing to raise at least $1,000 for the Northwest Georgia Chapter. Individuals may work alone or may choose to involve their company, civic club, church or school in their fundraising efforts. An individual or business may also choose to donate the needed money. The HEROES campaign is classic "grassroots" fundraising designed to reach hundreds of small donors and capitalize on the high regard in which the American public holds the American Red Cross. ALL contributions will be utilized for local services.

How do I get involved?

Contact Jeffrey Putnam at Jeffrey.putnam@redcross.org.

Ways to be involved:


Oversee the entire campaign, recruit leadership committee members, arrange for and run campaign meetings and provide support to campaign participants to ensure goals are met.


The Captains are responsible for recruiting 6-8 “HEROES” each and providing support for all individuals related to the campaign, to ensure that the campaign goal is reached. They provide support to the Event Chair, recommend and recruit people to approach as “HEROES”, and follow up to ensure the campaign runs successfully.


Individuals that volunteer to become “HEROES” for the American Red Cross of Northwest Georgia agree to raise and/or donate a minimum of $1,000 towards the campaign. A “HERO” can be an individual, company or organization. Companies and organizations can be supported through their customers and/or vendors. The “HEROES” will receive support from the Event Chair, Captains and other HEROES, ensuring a successful campaign. “HEROES” will have their pictures in a full page local newspaper ad to receive recognition for their efforts.

How do people fundraise?

You can raise money by any legal means that works for your group. Here are some examples that have worked well in the past:

Large business – Host a denim day, and charge your employees $5 to wear jeans for the day.

Fire departments and city officials – Host a boot drive on a couple busy corners for a morning.

Individuals – Send a letter to friends and family asking them to support your effort to become a Hero.

Small business – Donate 10% of your proceeds for the weekend.

Restaurant – Donate the proceeds from specific menu selections for a month.

Radio Station – Host an on-air drive.

Television Station – have a TV celebrity walk multiple miles for donations.

School – Host a bake sale; organize a car wash; or read-a-thon and collect pledges per page.

University or College – Host a happy hour and charge admission.