Leadership and Board

American Red Cross of the Texas South Plains Board of Directors

  • Kristi Gonzales, Board Chair/ Board Development
  • Brad Larson, Vice Chair
  • Juanita Arzola, Secretary
  • Nancy Arriaga
  • Cindi Cobb, Mission Committee Chair
  • Reggie Dial, Outreach Committee Chair
  • Katrina Laughlin
  • Chris Mandrell
  • Renee Posey, Champions Logistic co-chair
  • Al Roberts, Board Development Chair
  • Ann Stegall
  • Monica Tracy
  • Weston Ward, Red Cross Club President


Laura Hann, Executive Director

Laura Hann, Executive Director

Laura Hann’s connection to the American Red Cross began in her youth, when she completed babysitting, CPR and lifeguard training.

Laura competed two years of AmeriCorps service where she continued to be exposed to Red Cross training, becoming a certified shelter manager along the way.

Laura's personal mission and passion to help others aligned with that of the Red Cross and she joined the organization as the East Texas disaster specialist.

In 2014, Laura became the regional manager of individual preparedness and community resiliency, a role in which she developed a three year strategic plan for preparedness across multiple lines of service for the North Texas Region.

During that time, Laura had the opportunity to visit the South Plains area and, in 2016, she and her husband made the move to Lubbock so Laura could begin her current leadership role.

Laura holds a B.S. from Seton Hall University, is certified in Red Cross operation management and has completed graduate level coursework in public administration. Laura is an active member of the Lubbock Rotary Club, The Mayor's Community Engagement Taskforce and Big Brothers Big Sisters.


Keith Rhodes - CEO, American Red Cross North Texas Region

The American Red Cross welcomes Keith Rhodes as the Chief Executive Officer for the North Texas Region. Beginning his Red Cross career in May 2016, Rhodes emerged as the perfect choice to enhance the Red Cross mission across its 121 Texas counties.

Rhodes says his first duty is to meet with his team, board members and key stakeholders to gain their support and garner insights. When asked about his initial emphasis, Rhodes noted that aside from disaster response, raising public awareness about how the organization supports United States military members and their families is paramount. “As service members return home from Iraq and Afghanistan in increasing numbers, it’s critical that they know how to access the American Red Cross for assistance. I’ll be working with community leaders to ensure that we’re raising adequate funds and providing as many programs as we can for all of our lines of service, including our support to military families”.

Currently, the North Texas Region has an annual fundraising goal of $9.4 million. Rhodes believes that goal is not only achievable, but can be significantly surpassed. “The more people we can talk to about this incredible mission, the more confident I am that our community will support our critical work.”

For 26 years, he made life’s mission to support our nation’s youth, especially those at highest risk for dropping out of school, using drugs or ending up homeless.

Born and raised the son of a state trooper in rural Alaska, Rhodes followed his athletic dreams to Grambling State University in Louisiana where he excelled as a student athlete. Upon completing his undergraduate degree, he entered graduate school at Grambling where he obtained a Master’s of Science in Criminology.

“I couldn’t be more excited to hit the ground running,” said Rhodes. “I’m proud to wear the brand of such an iconic global organization”.

Rhodes is a current member of the Association of Fundraising Professionals and Rotary International. He also supports Second Harvest Food Bank, Boy Scouts of America and serves on the Board of Directors of North Texas LEAD. Rhodes can be reached at keith.rhodes@redcross.org.

ariane einecker

Ariane Einecker, Chief Development Officer, American Red Cross North Texas Region

Ariane Einecker is the Chief Development Officer of the American Red Cross North Texas Region. She assumed this role in August of 2014, having previously served as the Director of Major Gifts and Deputy Chief Development Officer. She joined the Red Cross team in November of 2012.

In her tenure with the Red Cross, Einecker is particularly proud of the work that she and her team are doing to build partnerships with new donors, exposing them to the vital work of the Red Cross.

Einecker serves as the Governance Committee Chair on the board of directors for Family Gateway. She is an active member of the Dallas Junior League, the Center for Nonprofit Management, and the Association of Fundraising Professionals. She is an alumnus of Leadership North Texas.

Einecker is a graduate of the University of Arizona, and makes her home in Frisco, Texas with her husband, Bill and English Mastiffs, Walter and Otis.

Brian Moeschler, Chief Operations Officer, American Red Cross North Texas Region

Brian Moeschler, Chief Operations Officer, American Red Cross North Texas Region

Brian Moeschler is the Regional Chief Operating Officer of the American Red Cross North Texas Region.

Prior to starting his current position in September 2017, Moeschler served the organization in many capacities, supporting Humanitarian Services, Service to the Armed Forces, International Services and Disaster Services.

He has also led business operations in support of real estate planning and project and corporate initiative design, implementation and analysis.

Moeschler earned a bachelor degree from the University of Oklahoma and a master of science in emergency management from Millersville University (Pennsylvania).

Moeschler will use his wealth of knowledge and decade of Red Cross experience to bring leadership and passion to the North Texas Region.

Celisa Alston, Regional Volunteer Services Officer

Celisa Alston, Regional Volunteer Services Officer, American Red Cross North Texas Region

Celisa Alston joined the Red Cross in 2015 and, after starting as a volunteer coordinator, has been promoted twice and filled her current role in the winter of 2016. Alston is responsible for overall planning, recruitment and retention strategy for the Red Cross North Texas volunteer workforce spanning 121 counties across North Texas.

Alston holds a bachelor of science in early childhood education from Mercer University and has spent her entire career in service to others starting as an educator with Head Start and later serving as the executive director of Omosaze, an agency dedicated to delivering remedial reading instruction to low-income students. She later served as assistant director of development for the Georgia Ballet prior to moving to Texas.