Krystal Smith is the Regional Communications & Marketing Director for the American Red Cross North Texas Region. Her Red Cross journey began at age 14, as a Junior Red Cross volunteer at a military hospital in Abilene, TX. In 2017, she joined the Red Cross Communications and Marketing team.
In her role, Smith oversees communications, marketing and public affairs for the 121 counties in the region. Her responsibilities include managing media relations across nine media markets, leading strategic marketing campaigns to increase community preparedness and awareness of Red Cross services, and operating one of three National Digital Operations Command Centers during emergencies.
Before joining the Red Cross, Smith held positions at Dart Music International, The Recording Academy of Texas, Enterprise Holdings and C.Pharr and Company.
She is a member of the Dallas Public Relations Society of America Marketing Committee, a Board Member for the North Texas Public Information Officers Group, and a member of the American Red Cross National Advanced Public Affairs Team.
Smith earned her Master of Business Administration in Finance and Master of Arts in Communications from Dallas Baptist University and her Bachelor of Business Administration in Marketing from The University of Texas at Austin.