Donate Stock

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Donate Stock

Did you know that you can reduce your taxable income by deducting the full fair market value of the securities you donate to the American Red Cross, as long as you have owned these assets for at least one year?

Transfer information for stock donations:

Title: American Red Cross Los Angeles Region
Account Number: 230-04D54
DTC Number: 5198
Tax ID Number: American Red Cross Los Angeles Region #53-0196605DTC

Red Cross Los Angeles Region broker contact:

Jerry Au, CFP®, CRPC®
Vice President - Investments
Sr. Financial Advisor
The Kevin Hanley Group
Merrill Lynch Wealth Management
350 South Grand Avenue 27th Floor
Los Angeles, CA 90071

Phone: (213) 236-2063
Toll Free: (800) 398-3403
Fax: (866) 891-8924

Website: Jerry Au's Professional Profile
NMLS# 557963

We suggest you also send a letter of instructions to your broker:

Dear (your stock broker):
The purpose of this letter is to direct you to transfer_______ shares of stock in (company) from Account # ____ in my name (or in the name of ______) to the account of the American Red Cross Los Angeles Region, Tax I.D. #53-0196605, at: Account #230-04D54, Merrill Lynch DTC #5198. This gift is ___ unrestricted ___ to be used for ______________________.
Your signature and your address

Determining the Value of the Gift

For income tax purposes, a gift of securities is valued on the date the gift is completed and is equal to the mean of the high and low of the values traded on that date. If securities certificates are mailed, the gift is complete as of the date postmarked. When hand delivered, it is complete when received by a Red Cross representative. When transferred electronically, the gift is complete when it arrives into our brokerage account.

Please be aware that the mutual fund transfer process is more complicated than that for stock donations and can take much longer to accomplish. To allow ample time for the transfer to occur prior to year-end, we recommend beginning the process no later than November 15th.

When making a gift of securities, please provide the following information, regardless of the method chosen to deliver your gift of stock:

  • Donor's name and complete address (if it is to be anonymous, please indicate)
  • Name and number of securities transferred
  • Specific Red Cross program to which gift should be directed, if any.
  • Please provide a letter or send an email to communicate the above information at time of transfer to:
Stacey Freeman
American Red Cross Los Angeles Region
11355 Ohio Avenue
Los Angeles, CA 90025
Cell: (213) 435-9771 or