When Typhoon Haiyan tore through the Philippines on Nov. 8, 2013 with devastating results, the employees at Cedars-Sinai quickly transformed shock and worry into action.
“Our employees are on the frontlines of healthcare delivery, so they are especially motivated to give in the face of disaster,” said Jonathan Schreiber, Cedars-Sinai’s Director of Community Engagement. “And, we know that giving to the Red Cross is a highly effective way to get funds where they are needed most in the aftermath of a disaster like Typhoon Haiyan.”
Many of the medical center’s employees have family and friends in the hardest-hit areas. Cedars-Sinai rapidly mobilized a major employee giving campaign, coordinated through the Red Cross Los Angeles Region. Together, the organizations were quickly able to establish a microsite for online collection which was put into place over the Veteran’s Day weekend.
“We recognized when Typhoon Haiyan hit with such destructive force that this crisis would especially motivate our healthcare team, many of whom have roots in the Philippines,” said Schreiber. “And, Cedars-Sinai knew that a group gift and coordinated effort to facilitate giving would be the best way to make a difference. There was an outpouring of emotion that led to a tremendous philanthropic response.”
The medical center’s employees gave more than $80,000 to support the Red Cross’ typhoon relief efforts. Cedars-Sinai initially committed to making a matching donation of up to $25,000, but the response from employees was so strong that the medical center was motivated to increase its match to $50,000. The resulting donation of nearly $140,000 proved one of the largest employee-based giving efforts in the nation, demonstrating that Cedars-Sinai’s employees’ commitment to healthcare extends far beyond their own walls.
Cedars-Sinai’s contribution helped the Red Cross provide food, water, blankets, hygiene kits and other necessities for survivors of a typhoon that killed more than 6,000 people and caused damage affecting 16 million across the Visayas region of central Philippines.
“Cedars-Sinai functions as a family,” Schreiber says. “We are more than employees. When something impacts the world, we all respond together.”
In addition to its strong response to typhoon relief, Cedars-Sinai recently gave a $25,000 grant to PrepareSoCal, the Red Cross Los Angeles Region’s campaign to create a safer community.