Southwest Chapter

American Red Cross Southwest Wisconsin Chapter serves communities across the following counties: La Crosse, Monroe, Juneau, Adams, Vernon, Crawford, Richland, Sauk, Columbia, Grant, Iowa, Dane, Jefferson, Lafayette, Green, Rock plus Houston County Minnesota.
American Red Cross
4860 Sheboygan Avenue
Madison, WI 53705
Phone: (877) 618-6628

American Red Cross
2927 Losey Blvd. S.
La Crosse, WI 54601
Phone: (877) 618-6628


Tom Mooney: Chapter Executive & Chief Operating Officer

Tom Mooney: Chapter Executive & Chief Operating Officer

Tom Mooney wears multiple hats to support the state of Wisconsin as both the Regional Chief Operating Officer and Chapter Executive of the Southwest Chapter along with being the State Relations Representative for the State of Wisconsin.

Tom earned his B.B.A. degree in finance, risk management, and insurance from the University of Wisconsin-Madison and his M.B.A. degree in financial management from Edgewood College.

Prior to joining the American Red Cross, Tom was an executive with American Family Mutual Insurance Company in Madison, where he worked for over 27 years.

He is a past board member and President and current volunteer of the Madison 56ers Soccer Club, active member of the Madison College’s Human Resource Board/Committee, and a current Trustee on the Madison Rotary Foundation Board of Madison.

Board of Directors

Steve Anderson, Board Chair – Culver Franchising System, Inc.

Matt Breunig – J H Findorff & Son, Inc.

Leah Culver – Culver Franchising System, Inc. - Emeritus

Mike Donart – Retired – Community Volunteer

Cory Erickson – Career Momentum, Inc.

John Honadel – Wipfli LLP

Sara Horein – Community Volunteer

Julie Houg – Boarrdman & Clark LLP

Vern Jesse – Murphy Desmond S.C.

Mike Moore – M3 Insurance Solutions

David Ring – Kwik Trip, Inc.

Rod Ripley – Lucky’s Restaurants

Tim Rowe – American Family Insurance

Tim Stadelman – J H Findorff & Son, Inc. - Emeritus

Missy Tracy – Ho-Chunk Gaming - Madison

Joyce Wuetrich – Gorman & Company, Inc. - Emeritus

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