Southwest Chapter

American Red Cross Southwest Wisconsin Chapter serves communities across the following counties: La Crosse, Monroe, Juneau, Adams, Vernon, Crawford, Richland, Sauk, Columbia, Grant, Iowa, Dane, Jefferson, Lafayette, Green, Rock plus Houston County Minnesota.
American Red Cross
4860 Sheboygan Avenue
Madison, WI 53705
Phone: (877) 618-6628

American Red Cross
2927 Losey Blvd. S.
La Crosse, WI 54601
Phone: (877) 618-6628


Tom Mooney: Chapter Executive & Chief Operating Officer

Tom Mooney: Chapter Executive & Chief Operating Officer

Tom Mooney wears multiple hats to support the state of Wisconsin as the Regional CEO of the legislative state relations representative. He began with the Red Cross in 2008, right before the devastating floods hit our area.

Tom earned his B.B.A. degree in finance, risk management, and insurance from the University of Wisconsin-Madison and his M.B.A. degree in financial management from Edgewood College.

Prior to joining the American Red Cross, Tom was an executive with American Family Mutual Insurance Company in Madison, where he worked for over 27 years.

He is on the board of the Madison 56ers Soccer Club and is an active volunteer for both the YMCA and the Madison Youth Soccer Association. He was one of the first people to use hands-only CPR and is an honorary charter member of the Waunakee ARC K12 Club, which he helped develop.

Board of Directors

Steve Anderson, Board Chair – Culver Franchising System, Inc.

Matt Breunig – J H Findorff & Son, Inc.

Leah Culver – Culver Franchising System, Inc. - Emeritus

Mike Donart – Retired – Community Volunteer

Cory Erickson – Career Momentum, Inc.

John Honadel – Wipfli LLP

Sara Horein – Community Volunteer

Julie Houg – Boarrdman & Clark LLP

Vern Jesse – Murphy Desmond S.C.

Mike Moore – M3 Insurance Solutions

David Ring – Kwik Trip, Inc.

Rod Ripley – Lucky’s Restaurants

Tim Rowe – American Family Insurance

Tim Stadelman – J H Findorff & Son, Inc. - Emeritus

Missy Tracy – Ho-Chunk Gaming - Madison

Joyce Wuetrich – Gorman & Company, Inc. - Emeritus

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