Southwest Chapter

American Red Cross Southwest Wisconsin Chapter serves communities across the following counties: La Crosse, Monroe, Juneau, Adams, Vernon, Crawford, Richland, Sauk, Columbia, Grant, Iowa, Dane, Jefferson, Lafayette, Green, Rock plus Houston County Minnesota.
American Red Cross
4860 Sheboygan Avenue
Madison, WI 53705
Phone: (877) 618-6628

American Red Cross
2927 Losey Blvd. S.
La Crosse, WI 54601
Phone: (877) 618-6628


Tom Mooney: Chapter Executive & Chief Operating Officer

Tom Mooney: Chapter Executive & Chief Operating Officer

Tom Mooney wears multiple hats to support the state of Wisconsin as the Regional CEO of the legislative state relations representative. He began with the Red Cross in 2008, right before the devastating floods hit our area.

Tom earned his B.B.A. degree in finance, risk management, and insurance from the University of Wisconsin-Madison and his M.B.A. degree in financial management from Edgewood College.

Prior to joining the American Red Cross, Tom was an executive with American Family Mutual Insurance Company in Madison, where he worked for over 27 years.

He is on the board of the Madison 56ers Soccer Club and is an active volunteer for both the YMCA and the Madison Youth Soccer Association. He was one of the first people to use hands-only CPR and is an honorary charter member of the Waunakee ARC K12 Club, which he helped develop.

Board of Directors

Anderson, Steve - Culver Franchising System, Inc.

Donart, Mike - Retired

Erickson, Cory - Career Momentum, Inc.

Hanson, Vicki - AAA Wisconsin – The Auto Club

Honadel, John - Wipfli LLP

Horein, Sara - Community Volunteer

Houg, Julie - Boardman & Clark LLP

Jesse, Vern - Murphy Desmond S.C.

Moore, Mike - M3 Insurance Solutions

Pechan, Ben - Smith & Gestleland

Ring, Dave - Kwik Trip, Inc.

Ripley, Rod - Alliant Energy

Rowe, Tim - American Family Insurance

Swanson, Kerry - St. Mary’s Janesville Hospital

Tracy, Missy - Ho-Chunk Gaming – Madison

Wuetrich, Joyce – Chair - Gorman & Company, Inc.

CNY 3dayok 2 - Social Media - FaceBook


Our Facebook community is full of Red Cross supporters, volunteers, blood donors, and others from all walks of life who may be looking for more information on what we do. Join us and thousands of others to discuss, share, and take action.

CNY 3dayok 2 - Social Media - Twitter

American Red Cross


Our blog covers a diverse range of Red Cross related topics. We talk about things that move us, make us laugh, or connect us to other people. More importantly, we want to connect you with what you think is important, so don’t hesitate to leave us a comment and share your thoughts!

American Red Cross


Browse through images uploaded by Red Crossers from around the state.

CNY 3dayok 2 - Social Media - YouTube


Our YouTube channel is a library of our videos, from Red Cross education to testimonials.