Brand Standards and Logo Downloads

• The Red Cross logos may be reduced or enlarged, but do not alter their height-to-width ratio. Do not attempt to recreate them with your own image manipulation or desktop publishing applications. Use the graphics provided.
• The Red Cross button logo (the cross in a circle) should be used for most printed marketing and communications materials as well as television, web and email. It must be printed or displayed on a background that is clear of any image or graphics. The logo must have a required clear space around it that is equal to at least two times an arm of the cross, measured from the outermost edge of the logo. The clear space minimums are built into the logo files.
• The Red Cross classic logo (the cross without a circle around it) should be used primarily in corporate materials or with restricted printing methods, such as silk screening and vinyls. The logo must have a required clear space around it that is equal to at least two times an arm of the cross, measured from the outermost edge of the logo. The clear space minimums are built into the logo files.

• The red cross and the gray wordmark is preferred. Always strive to use this version.

• When you must use one color, all-red is preferable.

• The black logo has restricted use and may appear in newspaper ads or other all-black ads. 
  

• Red Cross red is PANTONE 485 or process 100% magenta and 100% yellow.

• The gray is PANTONE COOL GRAY 11 or 70% black.

Spanish Language Logos

A Spanish version of the logo is included for monolingual and bilingual materials. This is the only acceptable, non-English version of the American Red Cross logo. 

If you have questions regarding Brand Standards, please send an email to BrandID@redcross.org. Thank you for helping to protect the American Red Cross brand identity.