Disaster Services

Valerie Cole, Ph.D.

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Valerie Cole
Manager, Disaster Health Services and Disaster Mental Health, Program Development

Dr. Valerie Cole is responsible for ensuring that the health and mental health services offered by the American Red Cross utilize best practices and the most current evidence-based strategies in the disaster response field. Cole also oversees the staff wellness program and the newly developed disaster spiritual care program.

Cole has been with the Red Cross since 1999, first as a volunteer and then as national headquarters staff. She spent nine years teaching at St. John Fisher College in Rochester, NY and then maintained a private practice for five years, allowing her to be an active Red Cross volunteer during that time. Before that, at the Institute for Disaster Mental Health at SUNY New Paltz, Cole developed new curricula for New York and became the New York State DMH lead in 2008.

Areas of Expertise:

  • Disaster Mental Health
  • Psychosocial Support in Disaster Recovery
  • Disaster Spiritual Care
  • Emotional Wellbeing of Disaster Responders

    Corey Eide

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    Corey Eide
    Director, Recovery Services, Disaster Cycle Services

    Corey Eide leads program design of the disaster recovery services the American Red Cross provides to individuals, families and communities. Eide is responsible for overseeing the development of guidance, training and technology systems that support recovery services. In this role, Eide is also responsible for coordinating with federal government agencies and national non-government organizations.

    Eide has supported a number of catastrophic disaster planning initiatives with government and served as a principle on the PrepareSoCal campaign, which is focused on preparing Southern California for a catastrophic earthquake. Eide has served on disaster relief operations across the country and participated in a FEMA sponsored research initiative in Chile following the 8.8 magnitude earthquake in 2010.

    Areas of Expertise:

  • Disaster Recovery
  • Catastrophic Planning
  • Mass Care

    Harvey E. Johnson, Jr.

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    Harvey E. Johnson, Jr.
    Executive Director, Recovery Operations

    Harvey E. Johnson, Jr. is responsible for providing dedicated leadership to effectively develop, execute and deliver recovery services for large and/or complex events at the American Red Cross. He directs the delivery of Red Cross assistance to individual and communities, facilitates grant management and identifies and develops talent to support recovery service efforts. He serves as a key representative for the Red Cross to senior federal, state and local government officials, other recovery partners and donors, as well as to the public and media.

    Prior to joining the Red Cross, Johnson spent 30 years in the United States Coast Guard and also held leadership positions at FEMA and BAE Systems. Johnson was also president of his own company, Harvey Johnson and Associates, where he provided a range of strategic advice and assistance aimed to improve clients’ potential for success in the homeland security market.

    Areas of Expertise:

  • Disaster Recovery Services
  • Government Partnerships
  • Grant Management

    Kevin F. Kelley

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    Kevin F. Kelley
    Senior Director, Community Preparedness Programs

    Kevin F. Kelley is responsible for developing and improving organizational strategy around community preparedness and is also responsible for business planning and administration for the department.

    Kelley began his Red Cross career as a volunteer in 1984 and over the last 25 years has held various positions in management, disaster services, public affairs and fundraising. He has served on multiple major relief operations from the Loma Prieta Earthquake to Hurricane Katrina. Kelley has worked for the Red Cross at both the national and chapter levels. He also served as the program manager for a $7.3 million ARRA (stimulus) grant for Goodwill Industries International, Inc.

    Areas of Expertise:

  • Disaster, Domestic – Preparedness, Recovery, Policy
  • Project Management, Program Evaluation

    William A. Malfara, MS,SPHR

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    William Malfara
    Senior Director, Logistics, Disaster Cycle Services

    William A. Malfara is responsible for human and material resource system development, implementation oversight, deployment and support. Malfara has served in leadership roles on disaster relief operations in every state and territory of the United States. He also participated in International Red Cross disaster relief in Central America and Eastern Europe. He has led deployment actions for some of the largest Red Cross relief operations in U.S. history including Hurricanes Hugo, Andrew, Iniki, Katrina and Sandy.

    Malfara earned a Bachelors of Artsfrom the University of Pittsburgh, a Masters of Science from The American University and has completed the National Preparedness Leadership Initiative program at Harvard University.

    Areas of Expertise:

  • Disaster Program Management
  • Response Operations
  • Volunteer Management, Human Resources Management
  • Logistics

    Russ Paulsen

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    Russ Paulsen
    Executive Director, Community Preparedness and Resilience Services

    Russ Paulsen leads nationwide community preparedness and resilience-building programs for the American Red Cross. In his 25 years with the Red Cross, Paulsen has been a leader of some of the largest disaster response and recovery efforts in the organization’s history. He designed the recovery program after Hurricane Sandy in 2012, led the $200 million recovery program after Hurricane Katrina, and served on the management committee for the September 11 Recovery Program.

    Before being called to Washington, Paulsen spent 14 years with Red Cross chapters in the San Francisco Bay Area, initially as a volunteer leader after the 1989 Loma Prieta Earthquake and then as an employee. While working in business continuity in the for-profit sector, Paulsen remained a committed Red Cross volunteer. Paulsen has a bachelor’s degree from the University of California, Riverside, and a Master’s degree in political science from the University of California, Berkeley.

    Areas of Expertise:

  • Community Preparedness
  • Disaster Response and Recovery
  • Public Risk Awareness

    Keith Robertory, MS, CEM

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    Keith Robertory
    Director, Disaster Logistics

    Keith Robertory is responsible for the disaster logistics department for the American Red Cross Disaster Cycle Services. Robertory oversees the business practices and tools guiding how resources are used during disaster preparedness, response and recovery events. His department coordinates the resources staged across the country to ensure readiness. Robertory works closely with Red Cross Supply Chain Management, FEMA, partners and vendors to get the right material resources to the point of need in a timely and cost-effective manner.

    Robertory is an IAEM Certified Emergency Manager and has been with the Red Cross since 1997. He is also an adjunct professor at George Washington University’s Institute for Crisis, Disaster and Risk Management; and at Johns Hopkins University Advanced Academic Programs.

    Areas of Expertise:

  • Disaster Logistical Management
  • Disaster Technology

    Mark Smith

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    Mark Smith
    Executive Director, Recovery Operations

    Mark Smith is responsible for leading the execution and delivery of American Red Cross recovery services nationwide. His duties include program development, implementation and evaluation for a current portfolio that exceeds $60 million in active programming. During his 14 years at the Red Cross, Smith has served in several positions including the regional director for Africa programs; senior director for field operations, hurricane recovery program; CEO for Mississippi; and executive director, preparedness health and safety. He has deployed to several major disasters, including 9/11, the 2004 tsunami, Hurricanes Katrina, Rita and Wilma and the Haiti earthquake.

    Before joining the Red Cross 14 years ago, Smith worked for CARE and Africare. Smith earned his bachelor’s degree from Lincoln University and his executive MBA from the George Washington University.

    Areas of Expertise:

  • Disaster Recovery Programs
  • Disaster Response Program Development
  • Disaster Response