Chief Public Affairs Officer
Suzanne (Suzy) C. DeFrancis oversees all enterprise-wide communications, government relations and strategic partnerships to advance the mission of the American Red Cross.
Previously, DeFrancis served as assistant secretary for public affairs at the U.S. Department of Health and Human Services. She oversaw all communications and managed the department’s press office, speech and editorial division, web division, and broadcast studio. Before that, she served in the White House as deputy assistant to the president for communications where she developed communications strategy, messaging and planning for a wide range of policy issues. From 1997 to 2002, DeFrancis was senior vice president and director of public affairs at Porter Novelli.
Areas of Expertise
Senior Officer, Hispanic Public Relations & Communications
Cynthia Gutierrez-White is the American Red Cross lead spokesperson for Spanish language media and works across the organization’s lines of business to develop communication strategies that raise our visibility within the Hispanic community. Prior to her national post, she served at the Red Cross South Florida Region for almost four years as Division 5 Director, Spanish Communications and as Regional Director of Communications. While there, Gutierrez-White expanded public awareness in the Spanish market by participating in many national TV interviews with Univision, Telemundo Networks and others.
In the wake of the 2010 Haitian Earthquake, Gutierrez-White and her team facilitated and participated in hundreds of media interviews and her connection with Univision helped create the “Unidos por Haiti” telethon and concert that raised $7.5 million for Haiti relief. Before joining the Red Cross, Gutierrez-White spent 14 years working in the field of public and media relations for a variety of establishments ranging from the Telemundo Network, Miami Children’s Hospital and the Florida Department of Health Preparedness Committee.