When consumers think a brand has a strong purpose, they are 4.1 times more likely to trust the company.4 Consider this research about how trust can translate into value for your business and products.
To uphold the immense trust placed in the Red Cross by the public, we strive to always be clear and transparent with all consumer-disclosures. We adhere strictly to the guidelines published by the Better Business Bureau. We believe in strategic, long-term partnerships that reflect genuine support of our mission and programs. To that end, a financial commitment is required before publicly linking a product or brand with the Red Cross emplem.
Submit a request below to talk with us about leveraging a product to communicate your company’s purpose and support our lifesaving mission.