Campaign Sponsorship Opportunities
During key times of year, we focus on reaching the American public with important messages and calls to action in support of our services. When you align with our campaigns, you spotlight your company’s community commitment and reinforce a cause relevant and meaningful to your customers and employees – all while receiving the brand lift of alignment with the Red Cross. Contact us to discuss how you can be a part of any of the exciting opportunities listed below
88 percent of people want to hear how companies are supporting causes.
People want to give back during the holiday season. They make donations to charities en masse and, more and more, they expect to help others while shopping, banking, staying in hotels or even paying bills. At the Red Cross, we capture the season’s spirit of giving with our annual Holiday Campaign. Our campaign taps people’s desire to “Give Something that Means Something,” inspiring acts of goodness and emphasizing that the holidays are about giving back.
When you partner with the Red Cross during the holidays, you access a premier brand and your promotion is reinforced through our campaign. We will recognize your contribution in a range of Red Cross channels, collectively reaching millions of our supporters. To learn how your organization can get involved, please contact us.
On March 28, 2018, we will celebrate our fourth annual Giving Day. On this day, thousands of people across the country will come together to support the critical work of the American Red Cross by making a financial donation to ensure that their neighbors and community would not be alone when something unexpected happens and leaves them with nowhere to turn.
We hope you will stand with us to make more good things happen with the Red Cross. We have many opportunities available for you to be a part of Giving Day, from sponsorship opportunities to tools to help you ‘build buzz’. To learn how your organization can get involved, please contact us.
Home Fire Special Promotion
Every 8 minutes, the Red Cross responds to a disaster, the vast majority of which are home fires. During three months of the year—January, April and October—the Red Cross will spotlight our signature Home Fire Campaign, which aims to install alarms and saving lives in some of the nation’s most at-risk communities. You can sponsor one of these months and receive premiere visibility, exclusive to these special promotions, while helping fight people’s biggest disaster threat.
Align with the Red Cross and spotlight your commitment to helping stop home fires. To learn how your organization can get involved, please contact us