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Target® has been a close partner of the American Red Cross since 1986. They currently support the Annual Disaster Giving Program with an annual donation of $500,000. They also support the American Red Cross through additional in-kind donations of snacks and clean-up items in the wake of disaster. Target has included the American Red Cross in a variety of incredible cause marketing campaigns, which notably include the 2009 Bullseye Gives Campaign, co-branded preparedness kits sold in-store from 2006-2008, as well as carrying American Red Cross licensed products in-store and online.