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Ever wonder why your favorite brand supports a particular cause or nonprofit?
Learn why some of our largest and longest standing corporate donors give to the Red Cross!
Why We Give to the Red Cross

by Mazda North American Operations

At Mazda, we believe that every detail of driving matters and we apply the same philosophy to our charitable giving. We take great pride in ensuring that the communities where our customers and employees live and work are safe and strong. Our passion for supporting the American Red Cross and its work stems from the help and hope the organization delivers across our country each day.

“Every single person could potentially have a need for the Red Cross at some point in their life, and that is a big task for one organization,” said Nick Beard, specialist, Corporate and Internal Communications - Public Relations. “At Mazda, we want to try to help the Red Cross accomplish this important mission as much as possible.”

The foundation of our long-standing support of the Red Cross is built on helping individuals and families impacted by disasters big and small. We are immensely proud to be the first automotive manufacturer to have joined the Red Cross Annual Disaster Giving Program (ADGP). As a member of ADGP we provide pre-invested resources to ensure the Red Cross is ready to respond to disasters at a moment’s notice. Through this annual commitment, Mazda has also donated more than 20 vehicles to help the Red Cross deliver critical services across the country—our largest in-kind vehicle donation to date. It’s an honor to contribute our own product to the Red Cross to ensure that people get the help they need, when they need it most.

The Red Cross is also one of four national non-profit partners that we support through our Mazda Drive for Good event, our annual holiday season campaign. Through the campaign, designed to tap into the spirit of holiday giving, customers may designate a $150 donation to their charity of choice when they buy or lease a new Mazda.

Community volunteerism is at the core of Mazda’s company culture, and we provide our employees with meaningful engagement experiences through our partnership with the Red Cross. Through the Drive for Good event, we pledge one hour of volunteer service to local organizations for every test drive of a Mazda vehicle nationwide. This past holiday season, 72,000 volunteer service hours were pledged, benefitting the Red Cross and other organizations. “Knowing that we are supporting relief efforts in local communities and volunteering to help others lets customers know we do more than just build and sell cars,” said Beard.

In addition to volunteerism, our employees routinely roll up their sleeves to donate life-saving blood at Red Cross blood drives that our company hosts nationwide. It’s a coordination role that’s especially meaningful to Beard, whose mother-in-law required several blood transfusions when falling ill. “It was at that moment that the importance of blood donations really clicked for me. I have since donated many times, and now host blood drives at my company,” said Beard. “Employees look forward to the drives and it is well supported. There is also stronger support for corporate philanthropy overall.”

Mazda employees also support the Red Cross in many other ways, including signing holiday cards to spread joy to servicemen and women stationed overseas and by participating in local emergency preparedness events.

Our team also works closely with the Red Cross to develop a disaster recovery plan for Mazda’s Emergency Response Team to ensure our employees are prepared if disaster strikes.

We know that contributions to the Red Cross will help turn heartbreak into hope for people facing the aftermath of devastating disasters, and that’s why we are honored to call the Red Cross our partner.

For more information about Mazda’s corporate responsibility, visit http://insidemazda.mazdausa.com/drive4good/.

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Why We Give to the Red Cross

By Anheuser-Busch

For 110 years, Anheuser-Busch has helped the Red Cross provide hope to individual and families nationwide. We sat down with Bill Bradley, vice president of Community Affairs at Anheuser-Busch, to find out more about why one of our longest standing partners gives to the Red Cross.

What inspires Anheuser-Busch to support the Red Cross?

We have a long-standing partnership with the Red Cross – dating back to 1906. Our co-founder Adolphus Busch saw first-hand the devastation caused by the San Francisco earthquake, and supported the relief efforts of the Red Cross. It’s that spirit of supporting communities in need that inspires our support today.

Do you have one example of when the Red Cross mission clicked for you? When did you understand the impact of the Red Cross mission, and how your company supports that mission?

Water is very important in our brewing process and is critical in disaster situations. We are uniquely positioned to help address this need through our breweries, our fast high-quality packaging lines and our distribution system.

Since 1960, we’ve worked with the Red Cross on getting emergency drinking water into the hands of those who need it, and since 1988 we have provided more than 74 million cans of emergency drinking water all across the country. The critical need for drinking water hit home for me this past winter when the St. Louis area was struck by severe flooding. It was incredible to see Red Cross disaster relief efforts first-hand. For our company, it is gratifying to know that our partnership’s positive impact on the lives in our community continues in the aftermath of a natural disaster.

Can you talk more about your organization’s connection to the Red Cross? For instance, how does your organization support the Red Cross through the Annual Disaster Giving Program?

In 2014, Anheuser-Busch announced a partnership with the Red Cross Annual Disaster Giving Program – the first ADGP member in St. Louis. The Red Cross is on the front lines of disaster relief and can direct those donations to where they are needed most. In addition to that, we are uniquely suited to package and distribute water from our Cartersville, Georgia brewery to affected areas – usually within a couple of days.

We are also proud to be the founding sponsor of, and first to implement, the Red Cross Ready Rating Program through a $2.1 million grant. The program helps schools and businesses with their emergency planning and preparedness efforts. This helps them face a number of emergencies that could disrupt their operations, ranging from natural disasters such as hurricanes and floods to outbreaks of illness such as the flu.

Why is it important for your organization to support Red Cross disaster relief efforts?

Our corporate dream is to be the best beer company bringing people together for a better world. Supporting and partnering with the Red Cross to provide relief efforts at the community level – in many cases in the communities in which we do business and live – helps us to achieve that goal. For many hundreds of years, breweries have served as cornerstones of their communities. This is just one way we try to continue that tradition.

What kind of impact has your contribution to the Red Cross had on your company, company culture, customers and employees?

Our employees are active in volunteering with the Red Cross, giving blood and taking courses such as first aid or CPR. We have also been an Authorized Provider of Red Cross Training for over 15 years. Since 2007, we have spent nearly $262,000 for Red Cross Aquatics and First Aid and CPR/AED training for more than 13,500 employees.

Since 1986, we’ve hosted over 900 blood drives across the country and collected nearly 39,000 units of blood, potentially saving over 116,000 lives. The partnership with the Red Cross goes beyond a monetary contribution; most of my colleagues at Anheuser-Busch are involved personally. That’s something we’re all especially proud of.

Anheuser Busch is a $1M member of the Red Cross ADGP program. It’s because of partners like Anheuser-Busch that the Red Cross is able to help and provide hope to individual and families nationwide. We are extremely grateful for the many ways Anheuser-Busch has generously continued its support of our Disaster Relief efforts, Blood Services and Preparedness, Health & Safety Services.

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Why We Give to the Red Cross

by Anthem Foundation

At Anthem, we partner with thousands of national and local nonprofit organizations, and are proud and inspired by all that our company, our Foundation, our partners and our associates do to give back. We are particularly committed to ensuring that we impact and strengthen communities where we live, work and serve.

Disasters and emergencies can strike at any moment. So when it comes to disaster relief efforts, we believe that the best approach is a proactive one. That’s why Anthem Foundation is a proud member of the American Red Cross Annual Disaster Giving Program (ADGP) at the million dollar level. Anthem Foundation, along with our fellow ADGP members, helps provide a reliable funding base for disaster relief services. These funds enable the Red Cross to respond immediately to the needs of individuals and families affected by disaster at home and around the world, regardless of cost. Because of our up-front investment, the Red Cross is on the ground and taking action right now.

After this year’s earthquakes in Nepal, we learned that Anthem has several associates who are from Nepal, or who have loved ones still living there. So although the disaster seemed far away, it hit close to home for many. The Red Cross is part of our year-round Associate Giving Program, so we were able to quickly establish a workplace collection for Nepal relief efforts. The response was an incredible avenue for associates who were looking for a way to help. In just a few weeks, associate donations paired with our Foundation’s match surpassed $30,000.

Through our ADGP membership, Anthem Foundation is in a unique position to enable immediate response – and that is incredibly important to our company. Anthem associates often express to us how pleased they are that their company invests in the safety and well-being of communities, and feel a sense of pride when they see us so visibly aligned with the work of the Red Cross. They appreciate the opportunity to contribute themselves – both financially, as well as through their time and talents. From organized blood drives at office locations across the country to emergency preparedness trainings to disaster kit builds, our associates help their communities year-round through the Red Cross. It has inspired a deep sense of community and camaraderie, and gives them a reason to feel good knowing they are working for a company that cares about the same things they do.

The Red Cross is entrenched in every aspect of disaster response – so there’s no better organization for us to partner with – whether it’s supporting a group of individuals who have been touched by a disaster, or thousands across the globe. What we can accomplish together is truly inspiring.

For more information about Anthem Foundation’s corporate responsibility, visit www.anthem.foundation or http://anthemfoundation.tumblr.com

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