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Dear Corporate Supporter,

Thank you for your interest in supporting the American Red Cross this holiday season! Our annual Holiday Campaign taps the desire to Give Something that Means Something this time of year, inspiring acts of goodness and emphasizing that the holidays are about giving back. Our campaign will encourage the public to #GiveWithMeaning by making a financial donation, donating life-saving blood, giving symbolic gifts through our Online Holiday Giving Page and sharing heartwarming stories of the people we’ve been able to help. Here are some ways that your company can align with our efforts, showcase your support and engage the public in support of our lifesaving mission through your social media channels – throughout the holiday season and on Giving Tuesday (Tues., Nov. 28, 2017).

If you have any questions or would like more information, please contact your relationship manager. Thank you again for your support.

Sincerely,

The American Red Cross

General Campaign Information

Campaign Dates

  • Holiday Campaign: Nov. 1 – Dec. 31, 2017
  • Giving Tuesday: Nov. 28, 2017
  • Hashtags

  • #GiveWithMeaning
  • #RedCross
  • #GivingTuesday (Nov. 28 only)
  • Websites

  • General: redcross.org
  • Blood Donations: redcrossblood.org
  • Online Holiday Giving: redcross.org/gifts
  • Social Media

  • Twitter: @RedCross
  • Facebook: facebook.com/redcross
  • Instagram: @americanredcross
  • Ways You Can Get Involved!

    Have your company’s social team follow the #GiveWithMeaning hashtag that the American Red Cross will be using throughout the holiday season, and follow the Red Cross social networking sites. Retweet or share any relevant posts from these accounts, and be sure to tag us when sharing your company’s participation.
    Encourage your employees to become Social Ambassadors for the Red Cross. Ambassadors help to spread the word about the Red Cross mission. They receive regular updates with stories, videos and messages they can share with their friends and family to inspire others to get involved. Those who want to become Red Cross Ambassadors can sign up and find messages to share from redcrosschat.org/ambassador.

    Consider leveraging your social channels to empower your fans and followers to take action – and share that action – in support of the American Red Cross. On #GivingTuesday, promote the need for financial support or blood donations on Facebook or Twitter, and offer to provide a dollar match for every time the post is shared or retweeted. Be sure to work with your Red Cross relationship manager to execute the proper agreement for a social fundraising campaign.

    Encourage fans, followers and/or employees to donate, volunteer with their Red Cross chapter, give blood or take a CPR class….and SHARE IT on their social platforms with the #GiveWithMeaning or #RedCross hashtags.

    You can tweet to the @RedCross account as well - our digital communities love seeing your support. Tweet in any way you feel aligns with our mission, or you can tweet messages similar to these:

    General Holiday

  • Let’s #GiveWithMeaning to this holiday season – donate to @RedCross today [link to www.redcross.org or your company’s public microsite]
  • #GiveMoreLife this holiday by donating blood or platelets – make your appointment today www.redcrossblood.org
  • Donate a meaningful gift in honor of the special people in your life through @RedCross. #GiveWithMeaning today www.redcross.org/gifts
  • Give the gift of your time – volunteer with the @RedCross: redcross.org/support/volunteer #GiveWithMeaning
  • Giving Tuesday (Nov. 28) - You may also customize the messages above with the #GivingTuesday hashtag.

  • We’re excited to support @RedCross on #GivingTuesday! #GiveWithMeaning this holiday season [link to www.redcross.org or your company’s public microsite]
  • Help families affected by disasters sleep comfortably in shelters. $25 could provide 5 blankets: http://rdcrss.org/blankets #GiveWithMeaning #GivingTuesday
  • Make sure no family goes hungry after disaster strikes. $30 can provide 3 meals: http://rdcrss.org/meals #GiveWithMeaning #GivingTuesday
  • Help stock a shelter with infant care supplies. $50 can provide supplies for 1 infant: http://rdcrss.org/infantcare #GiveWithMeaning #GivingTuesday
  • You may also link to your company’s website where you discuss your Red Cross partnership.

    The Red Cross has a variety of images that can be used on your company’s social channels to accompany your posts. They can promote the Red Cross website www.redcross.org (if encouraging general support or financial donations); www.redcrossblood.org (if encouraging blood donations); www.redcross.org/gifts (if encouraging purchase of symbolic gifts in lieu of material ones through our Holiday Giving Page); or to www.redcross.org/support/volunteer (if encouraging volunteerism).
  • Twitter Images
  • Facebook Images
  • Thank You Images
  • You can also share some of these badges with employees so they can share how they participate in the Red Cross mission on their social accounts. These visuals are available here. Your employees can also use this Facebook photo frame to show their support of the American Red Cross (search “American Red Cross: #GiveWithMeaning”)