SANTA ANA, Calif. – The American Red Cross has received a donation of more than $2.3 million from Blizzard Entertainment to support ongoing relief operations in communities recovering from Superstorm Sandy.
Representatives from Blizzard, a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games, presented the donation at their headquarters in Irvine, Calif.
The donation was raised with the help of World of Warcraft® players around the world who purchased the virtual online Cinder Kitten pet for their game characters during December 2012. For every Cinder Kitten purchased, Blizzard designated 100 percent of the “adoption fee” to assist victims of the disaster.
“This generous support from Blizzard Entertainment is helping provide food, shelter, relief supplies and comfort to thousands of people impacted by Superstorm Sandy,” said Donald Voss, board member with the American Red Cross of Orange County. “The compassion displayed by World of Warcraft players has made a significant difference in the biggest U.S. disaster response in five years.”
“Our players have repeatedly shown great passion and generosity when it comes to supporting important causes like this,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re proud to join them in contributing to the American Red Cross’s relief efforts, and our thoughts are with all of the families who have been affected by the storm.”
This is the second time that Blizzard’s World of Warcraft community has embraced a virtual online pet to support disaster relief. In 2011, the company raised $1.9 million in similar fashion for Red Cross relief efforts following the Japan earthquake.
Disaster relief and recovery efforts are expected to continue for many months. As of Jan. 15, the Red Cross has mobilized 16,500 trained workers who served nearly 11 million meals and snacks, distributed more than 6.9 million relief items, provided more than 81,000 overnight stays and made more than 108,000 health and mental health contacts.
About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at http://blog.redcross.org.