RIVERSIDE, Calif. – A partnership between the American Red Cross and Circle K Stores, Inc., West Coast Division has raised more than $3 million in less than two years to help support local disaster relief and preparedness efforts.
In March of 2011, Circle K Stores, Inc. in California, Oregon, and Washington began collecting customer donations earmarked for Red Cross chapters in the geographic areas where the stores were located.
The donations from those stores, along with proceeds from Circle K West Coast Division’s annual King of Clubs golf tournament, help Red Cross volunteers respond to local disasters such as single-family house fires. They also support preparedness education and awareness efforts, which help communities and families be more resilient should a disaster or other emergency occur.
In addition, many Circle K employees have donated their time through volunteering with the Red Cross, including Tim Tourek, Vice President of Circle K West Coast Division, who serves as vice chair for the Riverside County Chapter’s board of directors.
The partnership between the two organizations began following the earthquake that struck Haiti in January of 2010. Circle K West Coast Division, which is headquartered in Corona, Calif., reached out to their local chapter to inquire on how they might assist with relief efforts.
“We saw an opportunity to help those in extreme need,” Tourek said. “We saw how energetically our customers, employees, franchisees and supply partners responded and chose to form a year-round relationship with what has proven to be a wonderful partner in the American Red Cross.”
That partnership has truly benefited the local community.
“Circle K’s commitment to the Red Cross helps us to reach everyday citizens whose lives may be affected by home fires, floods, wildfires or other disasters,” said Lois Beckman, CEO of the American Red Cross of Riverside County. “When an emergency strikes, our volunteers are there to serve as a reminder that no one has to go through a disaster alone.”