Today, some Facebook users will notice a new donate feature in their News Feed. The company launched a global campaign to raise awareness and funds for the International Federation of Red Cross and Red Crescent Societies, the International Medical Corps and Save the Children to support Ebola relief efforts in West Africa.
Over the next week, people on Facebook will see a message at the top of their News Feed with an option to donate to the Red Cross and the two additional featured charities. Donations made to the Red Cross will directly support Ebola relief efforts on the ground. People will also have the option to share that they donated on Facebook.
Donations from Facebook users will support the global Red Cross network with disease prevention education efforts, delivery of medical care and assistance with safe and dignified burials to help people in areas affected by Ebola.
In September, the Red Cross opened a 60-bed treatment center in one of Sierra Leone’s districts hardest hit by the outbreak. More than 4,000 volunteers have been mobilized in these countries and plan to bring prevention information and education to millions of people at risk. The global Red Cross network has deployed more than 165 people to the region since the outbreak began.
People in more than 30 countries will be able to donate through Facebook. The donate feature is currently available on iOS, Android and the mobile web.