A new survey by the American Red Cross found that seven in 10 social users are giving to charity—online and offline—and many are sharing about their donation on social media.
One notable finding from the survey is that personal appeals from friends matter more than trending topics and gimmicks in motivating social media users to donate to charity.
The survey findings on charity giving by social media users come just before the holiday giving season, an important time for many nonprofits. The Red Cross is kicking off its annual holiday campaign that urges people to make financial donations or give blood during the holiday season.
Here in Colorado, the Red Cross hopes Coloradans in the giving mood will participate in the annual Colorado Gives Day charitable push on Tuesday, Dec. 9 – and share their giving spirit across social media.
Colorado Gives Day is an annual statewide movement to celebrate and increase philanthropy in Colorado through online giving. Thanks to Community First Foundation and First Bank, Colorado Gives Day 2014 features a $1 Million Incentive Fund, one of the largest gives-day incentive funds in the country. Every nonprofit receiving a donation on Colorado Gives Day receives a portion of the incentive fund, which increases the value of every dollar donated.
“Here is a fantastic way to amplify the power of your gift and make it go farther. Make even a small donation on Colorado Gives Day, then encourage your social media friends to add their gift. You’ll be a force for generosity, AND the value of your gifts will be increased by the $1 Million Incentive Fund,” said Gino Greco, CEO of the American Red Cross of Colorado.
In fact, the Red Cross Mile High Chapter is going act on the results of the recent survey by offering special incentives via social media in order to encourage giving and “sharing.” Follow the chapter on Twitter (@redcrossdenver) or Facebook to discover the incentives.